Marketing Coordinator: Campaigns, Content & Analytics

Cengage Group; Atlanta (GA); À distance; USD 26 000 - 43 000; Plein temps

Résumé du poste

Cengage Group in Atlanta is seeking a Marketing Assistant to support strategy execution, campaign coordination, content calendars, and cross-functional collaboration. This role is based in the United States and offers exposure to a broad set of marketing activities across digital education channels.

You will assist with analytics, market research, and the creation of marketing materials, while developing content and collateral for both B2B and B2C audiences.

Qualifications

• Degree, certification, or minor in Marketing, Communications, Journalism, or a related field.
• Organized, accurate, and thorough.
• Strong written and verbal communication skills.
• Ability to prioritize tasks to deliver projects on schedule.
• Knowledge of marketing terminology.
• Ability to develop marketing content and collateral.
• Ability to manage multiple priorities and collaborate effectively within a team.
• Proficiency in Microsoft Office Suite.
• Familiarity with Adobe Creative Suite.
• Passion for digital education and positive customer outcomes.
• Familiarity with marketing strategies and delivery channels.
• Understanding of both B2B and B2C marketing is a plus.
• Channel or product marketing experience is a plus.
• Experience with Salesforce Pardot or Marketing Cloud is a plus.

Responsabilités

• Assist marketing leadership with strategy execution and campaign support.
• Collaborate confidently and professionally with external partners.
• Coordinate, track, and facilitate the completion of projects and initiatives.
• Create and organize content calendars.
• Optimize internal processes.
• Assist with the creation and proofreading of marketing materials.
• Coordinate the distribution of marketing materials both internally and externally.
• Assist with basic analytics and reporting across multiple channels.
• Collaborate with cross-functional internal teams to deliver results.
• Assist with market research and identify emerging trends and opportunities.

Connaissances

Marketing awareness

Written communication

Verbal communication

Task prioritization

Marketing terminology

Content development

Team collaboration

Microsoft Office

Adobe Creative Suite

Digital education

Marketing channels

B2B and B2C knowledge

Salesforce Pardot/Marketing Cloud

Formation

Degree, certification, or minor in Marketing/Communications/Journalism

Outils

Microsoft Office Suite

Adobe Creative Suite

Salesforce Pardot/Marketing Cloud

Description du poste

Cengage Group in Atlanta is seeking a Marketing Assistant to support strategy execution, campaign coordination, content calendars, and cross-functional collaboration. This role is based in the United States and offers exposure to a broad set of marketing activities across digital education channels.

You will assist with analytics, market research, and the creation of marketing materials, while developing content and collateral for both B2B and B2C audiences.