Marketing Coordinator: Content, Campaigns & Analytics

Cengage Group; Boise (ID); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group is seeking a Marketing Assistant in the United States to support strategic marketing initiatives and campaign execution. You will collaborate with cross-functional teams, create and manage content calendars, and help optimize internal processes to drive marketing results.

The role emphasizes strong communication, organization, and the ability to handle multiple priorities while partnering with external partners to deliver projects and acquire insights from market research.

Qualifications

• Degree, certification, or minor in Marketing, Communications, Journalism, or a related field.
• Organized, accurate, and thorough.
• Strong written and verbal communication skills.
• Ability to prioritize tasks to deliver projects on schedule.
• Knowledge of marketing terminology.
• Ability to develop marketing content and collateral.
• Ability to manage multiple priorities and collaborate effectively within a team.
• Proficiency in Microsoft Office Suite.
• Familiarity with Adobe Creative Suite.
• Passion for digital education and positive customer outcomes.
• Familiarity with marketing strategies and delivery channels.
• Understanding of both B2B and B2C marketing is a plus.
• Channel or product marketing experience is a plus.
• Experience with Salesforce Pardot or Marketing Cloud is a plus.

Responsibilities

• Assist marketing leadership with strategy execution and campaign support
• Collaborate confidently and professionally with external partners
• Coordinate, track, and facilitate the completion of projects and initiatives
• Create and organize content calendars
• Optimize internal processes
• Assist with the creation and proofreading of marketing materials
• Coordinate the distribution of marketing materials both internally and externally
• Assist with basic analytics and reporting across multiple channels
• Collaborate with cross-functional internal teams to deliver results
• Assist with market research and identify emerging trends and opportunities

Skills

Marketing strategy

Campaign support

Content calendar management

Project coordination

Written and verbal communication

Microsoft Office Suite

Adobe Creative Suite

Salesforce Pardot/Marketing Cloud

B2B/B2C marketing understanding

Digital education passion

Cross-functional collaboration

Education

Marketing/Communications/Journalsim degree or related field

Tools

Microsoft Office

Adobe Creative Suite

Salesforce Pardot/Marketing Cloud

Job description

Cengage Group is seeking a Marketing Assistant in the United States to support strategic marketing initiatives and campaign execution. You will collaborate with cross-functional teams, create and manage content calendars, and help optimize internal processes to drive marketing results.

The role emphasizes strong communication, organization, and the ability to handle multiple priorities while partnering with external partners to deliver projects and acquire insights from market research.