Marketing Content Strategist and Writer

Cella by Randstad Digital; Minneapolis (MN); A distancia; USD 76.000 - 83.000; Jornada completa

Descripción de la vacante

Cella by Randstad Digital is seeking a Marketing Content Strategist and Writer for a year-long contract. The role leads content strategy and copy development across digital marketing channels, partnering with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance to drive engagement and growth.

Responsibilities include developing content strategies, writing high-impact copy for product pages, campaigns, and assets, and ensuring content is clear, on-brand, SEO-friendly, and

Formación

• 10 years' experience in content strategy, content marketing, copywriting, digital marketing, or related field.
• Exceptional copywriting, editing, and storytelling skills.
• Portfolio that includes digital content.
• Expertise in digital content strategy, product marketing, and web content development.
• Strong understanding of SEO, customer journey mapping, and content performance optimization.
• Proven ability to influence stakeholders and lead cross-functional content initiatives.
• Data-driven approach to measuring and improving content impact.

Responsabilidades

• Develop and execute content strategies that support business goals, customer needs, and digital marketing objectives.
• Write and oversee high-impact marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets.
• Serve as a copywriting leader, ensuring content is clear, persuasive, on-brand, and optimized for engagement, SEO, and conversion.
• Collaborate with cross-functional teams to deliver cohesive content experiences across digital channels and customer touchpoints.
• Establish and maintain voice, tone, messaging, editorial standards, and content governance best practices.

Conocimientos

Content strategy experience

Copywriting

SEO understanding

Stakeholder influence

Data-driven performance

Descripción del empleo

Location: Remote in the US, must work CST

Type: 1 year contract with potential for extension

Compensation Range: $55-$60/hr W2

Our client is looking for a Marketing Content Strategist and Writer to join their team for a year long contract. This role leads content strategy and copy development across digital marketing channels, creating compelling, customer-focused content that drives engagement, consideration, and business growth. The Strategist partners with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance teams to develop and optimize content experiences across product pages, marketing web pages, thought leadership programs, virtual events, and integrated campaigns.

Responsibilities

• Develop and execute content strategies that support business goals, customer needs, and digital marketing objectives.
• Write and oversee high-impact marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets.
• Serve as a copywriting leader, ensuring content is clear, persuasive, on-brand, and optimized for engagement, SEO, and conversion.
• Collaborate with cross-functional teams to deliver cohesive content experiences across digital channels and customer touchpoints.
• Establish and maintain voice, tone, messaging, editorial standards, and content governance best practices.

Qualifications

• 10 years' experience in content strategy, content marketing, copywriting, digital marketing, or related field.
• Exceptional copywriting, editing, and storytelling skills.
• Portfolio that includes digital content.
• Expertise in digital content strategy, product marketing, and web content development.
• Strong understanding of SEO, customer journey mapping, and content performance optimization.
• Proven ability to influence stakeholders and lead cross-functional content initiatives.
• Data-driven approach to measuring and improving content impact.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.