B2B Copywriter

Cella by Randstad Digital; Miami (FL); Remote; USD 52,000 - 55,000; Full time

Job summary

Cella by Randstad Digital is seeking a skilled Copywriter to join the Content Design team for beverage clients. You will craft compelling B2B marketing copy across email campaigns, landing pages, product messaging, and thought leadership content.

The ideal candidate distills complex concepts into clear, engaging copy that aligns with brand voice across multiple identities. You’ll collaborate with designers, PMs, and stakeholders to drive engagement and conversions.

Qualifications

• Portfolio demonstrating copywriting skills across digital B2B marketing touchpoints (emails, landing pages, long-form content).
• Translate complex business attributes into actionable, audience-aligned copy.
• Email copy structure, scannability, and conversion-focused messaging.
• Experience reviewing layouts in design tools to leave copy feedback.
• Familiarity with content management systems (AEM, WordPress, Salesforce, HubSpot).
• Strong proofreading, editing, and organizational skills under tight deadlines.

Responsibilities

• Develop high-converting B2B copy across email, landing pages, product marketing, and articles.
• Maintain distinct brand voices across internal profiles.
• Collaborate with designers and project managers in two-week sprints.
• Write engaging email content with cohesive subject lines and CTAs.
• Review wireframes and track milestones using design tools and boards.
• Iterate copy based on performance metrics and stakeholder feedback.
• Leverage content tools and AI to streamline templated tasks.

Skills

B2B copywriting

Email copy

Figma

Agile workflows

SEO basics

Tools

Figma

monday.com

Confluence

Miro

Adobe Experience Manager

WordPress

Salesforce

HubSpot

Job description

Compensation Range: $38 - 40 per hour

Location: Telecommute

Job Type: Contract

Compensation Range: $38 - 40 per hour

We are seeking a Copywriter to join our beverage clients' Content Design team. In this role, you will craft compelling B2B marketing copy across a variety of digital campaigns, channels, and touchpoints. Sitting within the broader Product Design group, you will collaborate closely with content leads, designers, and cross-functional stakeholders to produce copy that integrates seamlessly with visual design.

The ideal candidate excels at distilling complex concepts into clear, lively, and purpose-driven messaging tailored to each stage of the funnel. You will play a pivotal role in shaping and maintaining brand voice consistency, managing context switches between distinct brand identities, and translating key business objectives into actionable marketing copy that drives engagement.

Responsibilities

• Multi-Channel Copywriting: Develop, refine, and optimize high-converting B2B copy across digital channels-including email marketing (accounting for ~50% of workload), ecommerce landing pages, product marketing text, and educational/thought leadership articles.
• Brand Voice & Style Management: Adapt and maintain distinct brand voices across multiple internal brand profiles, ensuring consistency while contributing to the evolution of brand style guides.
• Cross-Functional Collaboration: Partner directly with designers, project managers, and brand leads within a two-week sprint cycle to ensure copy and visual design complement each other in user-centered experiences.
• Email Marketing Execution: Write scannable, engaging email content-focusing on cohesive alignment between subject lines, preview text, headers, body copy, and calls-to-action (CTAs).
• Workflow & Process Management: Navigate design and task management tools (e.g., Figma, monday.com) to review wireframes, incorporate feedback, and track deliverable milestones across roughly 5 active projects simultaneously.
• Content Strategy & Iteration: Review copy against performance metrics and stakeholder feedback, making iterative updates to improve overall user experience and audience engagement.
• Tool & AI Integration: Utilize content authoring tools and leverage enterprise AI utilities (e.g., Copilot) to streamline repeatable, template-based tasks such as video summaries or recurring promotional assets.

Qualifications

• Portfolio Required: A strong portfolio demonstrating copywriting skills across digital B2B marketing touchpoints (emails, landing pages, long-form content).
• B2B Focus: Proven ability to translate complex business attributes and value propositions into actionable, audience-aligned copy.
• Email Acumen: Demonstrated expertise in email copy structure, scannability, and conversion-focused messaging.
• Tool Proficiency: Experience navigating design and collaboration tools (such as Figma) to review layouts and leave copy feedback.
• CMS & Authoring Experience: Familiarity with content management systems (e.g., Adobe Experience Manager, WordPress, Salesforce, or HubSpot).
• Execution & Detail: Exceptional proofreading, editing, and organizational skills with the ability to manage multiple deliverables in a fast-paced environment.
• Preferred Qualifications:
  • Experience Level: 5+ years of digital copywriting experience, with proven success across full-funnel customer journeys (brand awareness to conversion).
  • Agile Workflows: Prior experience working within bi-weekly sprints or agile project management environments.
  • Relevant Industry Background: Experience in SaaS, digital product marketing, or high-volume wholesale/distribution environments where complex concepts are simplified for business audiences.
  • Optimization Knowledge: Understanding of SEO best practices, keyword integration, and emerging Answer Engine Optimization (AEO) trends.
  • Collaboration Tools: Experience using workflow platforms such as monday.com, Confluence, or Miro.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.