Marketing Content Lead – Executive Education

University of Pennsylvania; Philadelphia (Philadelphia County); On-site; USD 77,000 - 81,000; Full time

Benefits offered by this job

Health, Life, and Flexible Spending

Tuition benefits

Retirement plans

Time away from work

Job summary

University of Pennsylvania’s Wharton Executive Education seeks an Associate Director of Marketing Content & Communications to craft compelling program stories and manage editorial content across web, email, and campaigns. You’ll lead web page updates, maintain brand messaging, and support lifecycle communications with cross-functional partners and faculty insights.

You’ll collaborate with web, digital, and multimedia teams to optimize user experience and ensure high editorial quality while

Qualifications

• Bachelor's degree required in communications, marketing, journalism, English, or a related field, with 3-5 years of professional experience in content development, editorial, or marketing communications roles, or an equivalent combination of education and experience.
• Demonstrated expertise in writing and storytelling across digital marketing channels, including website content, campaign assets, social media, and multimedia formats.
• Experience managing and editing website content and collaborating with web teams on user experience, content structure, and optimization initiatives.
• Experience supporting multimedia storytelling initiatives such as video development, including scripting, narrative development, or content planning.
• Strong editorial judgment and the ability to translate complex program concepts and stakeholder input into clear, engaging content for executive audiences.
• Strong interpersonal and collaboration skills with cross-functional stakeholders including faculty, internal teams, clients, and program participants.
• Exceptional attention to detail and commitment to maintaining high standards for editorial quality, accuracy, and brand alignment.

Responsibilities

• Identify and develop compelling stories that highlight Wharton Executive Education programs, participant experiences, faculty perspectives, and organizational partnerships.
• Draft and edit high-quality marketing content across web, email, paid media copy and campaign assets, social media copy, scripts, reports, and sales/business development materials.
• Lead ongoing development, editing, and maintenance of program webpages across the Executive Education portfolio to ensure messaging clarity, accuracy, and alignment with program positioning.
• Own day-to-day content maintenance across the website and program materials, including FAQs, policy updates, course pack edits, faculty title changes, and other time-sensitive updates.
• Maintain and evolve core messaging frameworks and approved copy blocks to support consistent positioning across channels and efficient campaign execution.
• Support story development by interviewing faculty, clients, participants, internal stakeholders, and staff to capture insights illustrating program impact.
• Partner with web and digital teams to refine page structure, messaging flow, and user experience, contributing to SEO and AEO strategies.
• Partner with Multimedia Director on video and webinar storytelling, supporting narrative development and ensuring multimedia assets are backed by web/email/social copy.
• Draft and refine sales/business development content such as outreach scripts, talking points, pitch decks, and one-pagers in coordination with stakeholders.
• Support lifecycle communications beyond top-of-funnel marketing with copy and reusable modules across journeys.
• Serve as editorial partner to marketing colleagues, program teams, and business units to shape program communications.
• Manage timelines and deliverables across multiple content initiatives with high editorial standards.
• Serve as a marketing content partner for Wharton Online collaborator programs with consistent messaging and brand handling.

Skills

Writing & storytelling

Editorial

Marketing communications

Content development

SEO awareness

Collaboration

Attention to detail

Education

Bachelor's degree in communications/marketing/journalism/English

Job description

University of Pennsylvania’s Wharton Executive Education seeks an Associate Director of Marketing Content & Communications to craft compelling program stories and manage editorial content across web, email, and campaigns. You’ll lead web page updates, maintain brand messaging, and support lifecycle communications with cross-functional partners and faculty insights.

You’ll collaborate with web, digital, and multimedia teams to optimize user experience and ensure high editorial quality while