Marketing & Communications Specialist – Tech Institute

University of Florida; Gainesville (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

University of Florida seeks a Marketing and Communications Specialist I/II to manage marketing, branding, and communications for its semiconductor institute. The role produces print, video, podcast, and digital content; writes press releases and newsletters; and manages the institute's social media presence.

The specialist leads conference/trade show marketing, collaborates with the institute director, external agencies, industry partners, and university MARCOM teams.

Qualifications

• Bachelor's degree required with 2 years of relevant experience (Level I).
• Bachelor's degree required with 4 years of relevant experience (Level II).
• Associate's degree with additional experience may be considered.

Responsibilities

• Lead, plan, and produce content for the institute and its programs across print, video, podcasts, and digital media.
• Write press releases, newsletters, and interview-based articles; distribute through media outlets and partners.
• Plan and lead branding and marketing, including the Etch Talent Network platform with vendor support.
• Plan and oversee marketing at conferences; develop and lead trade shows and recruiting events.
• Oversee social media; analyze audience trends and coordinate with agencies on social ads.
• Improve online content and analytics with SEO and Google Analytics; report outcomes to stakeholders.
• Assist institute director and senior staff in developing communication strategies and PR campaigns.

Skills

Content marketing

Press releases

Campaign planning

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Associate's degree with more experience acceptable

Tools

WordPress

MailChimp

Adobe Creative Suite

Hootsuite

Google Analytics

Job description

University of Florida seeks a Marketing and Communications Specialist I/II to manage marketing, branding, and communications for its semiconductor institute. The role produces print, video, podcast, and digital content; writes press releases and newsletters; and manages the institute's social media presence.

The specialist leads conference/trade show marketing, collaborates with the institute director, external agencies, industry partners, and university MARCOM teams.