Marketing and Communications Specialist I/II

University of Florida; Gainesville (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

University of Florida seeks a Marketing and Communications Specialist I/II to manage marketing, branding, and communications for its semiconductor institute. The role produces print, video, podcast, and digital content; writes press releases and newsletters; and manages the institute's social media presence.

The specialist leads conference/trade show marketing, collaborates with the institute director, external agencies, industry partners, and university MARCOM teams.

Qualifications

• Bachelor's degree required with 2 years of relevant experience (Level I).
• Bachelor's degree required with 4 years of relevant experience (Level II).
• Associate's degree with additional experience may be considered.

Responsibilities

• Lead, plan, and produce content for the institute and its programs across print, video, podcasts, and digital media.
• Write press releases, newsletters, and interview-based articles; distribute through media outlets and partners.
• Plan and lead branding and marketing, including the Etch Talent Network platform with vendor support.
• Plan and oversee marketing at conferences; develop and lead trade shows and recruiting events.
• Oversee social media; analyze audience trends and coordinate with agencies on social ads.
• Improve online content and analytics with SEO and Google Analytics; report outcomes to stakeholders.
• Assist institute director and senior staff in developing communication strategies and PR campaigns.

Skills

Content marketing

Press releases

Campaign planning

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Associate's degree with more experience acceptable

Tools

WordPress

MailChimp

Adobe Creative Suite

Hootsuite

Google Analytics

Job description

The University of Florida is hiring a Marketing and Communications Specialist I/II to run marketing, branding, and communications for its semiconductor institute. The specialist produces print, video, podcast, and digital content, writes press releases and newsletter articles, and manages the institute's social media presence. The role also leads conference and trade show marketing and works with the institute director, external agencies, industry partners, and university marketing teams.

Highlights

• Lead, plan, and produce content for the institute and its programs, including print materials, images, videos, podcasts, and other digital media.
• Write press releases, newsletter articles, and interview-based articles, and work with College MARCOM to distribute official communications through media outlets and external partners.
• Plan and carry out the institute's branding and marketing, including serving as marketing lead for the Etch Talent Network platform in partnership with its third-party vendor.
• Plan and oversee marketing at conferences, and develop and lead trade shows, technical conference exhibits, and recruiting events.
• Oversee the institute's social media platforms, analyze audience trends and data, and coordinate with external agencies on social advertising campaigns for institute events and programs.
• Improve online content and marketing analytics with attention to SEO and Google Analytics, and report project outcomes to stakeholders.
• Help the institute director and senior marketing staff develop communication strategies, and run public relations campaigns across UF and nationally.
• Level I requires a bachelor's degree and two years of relevant experience, while Level II requires a bachelor's degree and four years; associate's degrees with more experience, or an equivalent combination, are accepted.
• Preferred experience supervising marketing staff and students, managing external agencies, and using WordPress, MailChimp, the Adobe Suite, and Hootsuite, with Associated Press style knowledge.
• Time-limited position based on funding, with salary based on education and experience.