Marketing & Communications Specialist: Social Media

Ugajobsearch; Athens (GA); On-site; USD 50,000 - 70,000; Full time

Job summary

The University of Georgia’s Small Business Development Center is seeking a Communications Specialist to provide statewide marketing support, develop social media content, run email campaigns, and assist with digital ads. This role collaborates with the SBDC marketing team to ensure branding and messaging consistency across Georgia.

The position involves coordinating a statewide editorial calendar, analyzing analytics, and training field office staff on marketing policies and tools.

Qualifications

• Bachelor’s degree in a related field or equivalent.
• 2 years of experience in communications, marketing or public relations.
• Experience with social media content creation and management.
• Experience with email marketing platforms (MailChimp).
• Experience with digital paid ads (Meta, LinkedIn).
• Proficient in Adobe Suite (InDesign, Illustrator).
• Proficient in typical office software (Word, Excel, PowerPoint).

Responsibilities

• Provide Communications and Marketing Support for SBDC Offices: fulfill requests for marketing support including program graphics, social media content, digital ads or email templates.
• Develop Social Media Content: create engaging content for Facebook, Instagram and LinkedIn focused on small business topics; monitor channels for compliance; review analytics quarterly.
• Maintain Communications and Marketing Intranet Pages: keep Clarity pages up-to-date and user-friendly; refresh templates and resources regularly.
• Maintain Marketing Editorial Calendar: manage statewide calendar; coordinate with managers and specialists; solicit content as needed.
• Provide overall SBDC Marketing Support and Training: backup support to marketing team; handle external print and promotional needs; train new staff on policies.

Skills

Strong organizational skills

Project management

Social media content creation

Email marketing

Digital paid ads

Adobe Suite (InDesign, Illustrator)

Microsoft Office (Word, Excel, PowerPo

Education

Bachelor’s degree in related field or equivalent

Tools

MailChimp

Meta ads

LinkedIn ads

Adobe InDesign

Adobe Illustrator

Word

Excel

PowerPoint

Job description

The University of Georgia’s Small Business Development Center is seeking a Communications Specialist to provide statewide marketing support, develop social media content, run email campaigns, and assist with digital ads. This role collaborates with the SBDC marketing team to ensure branding and messaging consistency across Georgia.

The position involves coordinating a statewide editorial calendar, analyzing analytics, and training field office staff on marketing policies and tools.