Strategic Marketing & Communications Specialist

Rochester Institute of Technology; United States; On-site; USD 55,000 - 87,000; Full time

Job summary

Rochester Institute of Technology in Rochester, NY, is seeking a Communications and Marketing Specialist who will develop and execute integrated marketing, communications, and social media strategies, create compelling digital and print content, and manage the university's website and channels.

The role requires strong writing and project management skills, the ability to translate complex information into clear messages, and use of analytics to measure effectiveness and engagement.

Qualifications

• Bachelor's degree in related field
• 2 years of related experience or equivalent combination of education and experience
• Ability to write, proofread, and edit clear communications

Responsibilities

• Develops, coordinates, and executes communications, marketing, and social media strategies.
• Assesses effectiveness of strategies to improve content and user experience
• Creates, writes, and produces content for print and digital media
• Updates marketing publications to ensure accuracy
• Manages digital content for website and social media pages
• Coordinates printing of publications and marketing materials
• Supports university media relations and public relations campaigns
• Collects and reports on marketing metrics
• Maintains marketing metrics records
• Other duties as assigned

Skills

Knowledge of communications

Public relations

Marketing

Branding

Graphic design

Social media

Writing

Project management

Education

Bachelor's degree in related field

Job description

Rochester Institute of Technology in Rochester, NY, is seeking a Communications and Marketing Specialist who will develop and execute integrated marketing, communications, and social media strategies, create compelling digital and print content, and manage the university's website and channels.

The role requires strong writing and project management skills, the ability to translate complex information into clear messages, and use of analytics to measure effectiveness and engagement.