Marketing Communications Specialist – Creative Campaigns

Lincoln Electric; Tennessee; On-site; USD 55,000 - 75,000; Full time

Job summary

Lincoln Electric in Tennessee seeks a Marketing Communication Specialist to drive engaging campaigns and content for customers worldwide. You will manage digital advertising, social media, trade shows, and product launches, while applying design skills to produce on-brand materials.

You will collaborate with global teams on website content, SEO/PPC, and email marketing, using Adobe Creative Cloud and CMS tools. Some travel may be required to support events and campaigns.

Qualifications

• Associate's degree or 4 years in digital marketing.
• B2B marketing experience required.
• 1-3 years in content creation, SEO/PPC, and general marketing.

Responsibilities

• Collaborate with global teams on website content, SEO/PPC, and digital assets.
• Develop ROI-driven digital campaigns with the Marketing Manager.
• Create marketing collateral using Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Design layouts for brochures, trade show graphics, and digital publications.
• Plan, schedule, and analyze social media campaigns to maximize engagement and ROI.
• Coordinate trade show logistics, booth design, messaging, and post-event analysis.
• Manage advertising schedules and ensure brand consistency.
• Oversee multiple projects with ROI reporting and manage stakeholder communications.

Skills

Content creation

Digital marketing

ROI analysis

Social media management

Project management

Education

Associate's degree

4 years digital marketing experience

Tools

Adobe InDesign

Photoshop

Illustrator

WordPress

Sitecore

Job description

Lincoln Electric in Tennessee seeks a Marketing Communication Specialist to drive engaging campaigns and content for customers worldwide. You will manage digital advertising, social media, trade shows, and product launches, while applying design skills to produce on-brand materials.

You will collaborate with global teams on website content, SEO/PPC, and email marketing, using Adobe Creative Cloud and CMS tools. Some travel may be required to support events and campaigns.