Marketing Coordinator: Digital Content & Campaigns

Columbus-Equipment-Company; Columbus (OH); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401K

Vacation & PTO

STD & Life Insurance

Paid holidays

Tuition reimbursement

Succession pathway

Job summary

Columbus Equipment Company, based in Columbus, OH, is seeking a Marketing professional to plan, develop, and publish content across websites, social media, email, and paid media. You will design assets, maintain brand identity, and support campaigns with strong analytics and creative execution.

You will manage website content, execute email marketing, and coordinate with internal teams and external partners to deliver high-impact materials. Travel to sites and events may be required.

Qualifications

• Bachelor’s degree in marketing, graphic design, communications, or a related field, or equivalent professional experience.
• 3–5 years of experience in digital marketing, graphic design, marketing communications, or a similar role.
• A portfolio demonstrating strong visual design, layout, typography, and brand application across digital and print work is recommended.
• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign; experience with Premiere Pro or other video-editing tools is a plus.
• Working knowledge of content management systems such as WordPress, email marketing platforms, social media management tools, Google Analytics, Google Search Console, and digital advertising platforms.
• Understanding of marketing fundamentals, including brand management, content development, SEO, social media, email marketing, and digital analytics.
• Strong written, verbal, proofreading, and presentation skills.
• Highly creative, organized, self-directed, and able to manage multiple priorities and deadlines in a collaborative environment.
• Experience in construction, heavy equipment, agriculture, B2B marketing, or a multi-location organization is helpful but not required.
• Ability to travel occasionally to CEC locations, jobsites, and trade shows.

Responsibilities

• Plan, develop, create, and publish marketing content across websites, social media, email, paid digital media, and other online platforms.
• Conceptualize and design creative assets, including campaign graphics, sales collateral, signage, event materials, social media graphics, email layouts, and more.
• Help modernize and maintain the visual identity of CEC and its affiliated brands while ensuring consistent use of brand standards, voice, messaging, and imagery.
• Manage day-to-day website content and updates, including landing pages, product and service content, location information, and campaign support.
• Develop, implement, and monitor email marketing campaigns, including audience segmentation, layout, testing, scheduling, and performance reporting.
• Manage social media content calendars and publishing; monitor channel activity, engagement, trends, and customer interactions.
• Use analytics and reporting tools to evaluate website, email, social media, search, and campaign performance; translate findings into recommendations.
• Plan, capture, and edit photography and videography for equipment, jobsites, customer stories, company events, employee features, and marketing campaigns;
• Organize and maintain the company’s digital asset library and coordinate with outside creative partners when needed.
• Apply SEO best practices to digital content and support paid search and digital advertising initiatives as needed.
• Coordinate photography and video needs, including shot planning, asset organization, basic editing, and collaboration with internal and external teams.
• Prepare production-ready files and coordinate with printers, media partners, agencies, photographers, developers, and other vendors to deliver projects accurately, on time, and within budget.
• Partner with internal teams to develop marketing materials and campaigns.
• Support trade shows, association events, sponsorships, branch events, and internal communications through promotion, signage, and collateral development.
• Manage multiple projects and deadlines while maintaining strong attention to detail.
• Perform other duties as assigned by the management team.

Skills

Digital marketing

Graphic design

Marketing communications

Content management

SEO

Google Analytics

Adobe Creative Suite

Education

Bachelor's degree in marketing

Tools

WordPress

Premiere Pro

Illustrator

Photoshop

InDesign

Google Analytics

Job description

Columbus Equipment Company, based in Columbus, OH, is seeking a Marketing professional to plan, develop, and publish content across websites, social media, email, and paid media. You will design assets, maintain brand identity, and support campaigns with strong analytics and creative execution.

You will manage website content, execute email marketing, and coordinate with internal teams and external partners to deliver high-impact materials. Travel to sites and events may be required.