Brand Growth & Digital Marketing Specialist

Lincoln Industries; Lincoln (NE); On-site; USD 55,000 - 75,000; Full time

Job summary

Lincoln Industries is seeking a Marketing Specialist to plan, coordinate and execute initiatives for Lincoln Chrome and Khrome Werks. You will develop campaigns, support launches and create content across digital and print channels to boost brand awareness and customer engagement.

You will research customer needs and market trends, ensuring materials are accurate, on-brand and optimized for SEO and user experience. Collaboration with internal teams is essential for success.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design or related field, or equivalent experience.
• Two or more years of marketing experience preferred.
• Experience with consumer products, powersports, automotive or related industries is a plus.

Responsibilities

• Coordinate and execute marketing initiatives to support objectives and brand growth.
• Coordinate integrated campaigns across digital and print channels.
• Support product launches and promotional campaigns.
• Monitor campaign performance and recommend improvements.
• Maintain a consistent brand identity across Lincoln Chrome and Khrome Werks.
• Ensure marketing materials align with brand standards and messaging.
• Manage websites and digital channels; plan and execute social media content.
• Create lifestyle and product content for various media; write copy for blogs, emails and campaigns.
• Design catalogs, flyers, banners, ads and other print/digital collateral.
• Capture and edit product, lifestyle and event photography and short-form video content.
• Assist with events and trade shows; prepare promotional materials.

Skills

Marketing planning

Campaign management

Content creation

Social media management

Graphic design

Photography

Video content

SEO basics

Writing

Project management

Education

Bachelor's degree in Marketing, Communications, Graphic Design or related field

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Lightroom

Premiere Pro

Job description

Lincoln Industries is seeking a Marketing Specialist to plan, coordinate and execute initiatives for Lincoln Chrome and Khrome Werks. You will develop campaigns, support launches and create content across digital and print channels to boost brand awareness and customer engagement.

You will research customer needs and market trends, ensuring materials are accurate, on-brand and optimized for SEO and user experience. Collaboration with internal teams is essential for success.