Marketing Communications Specialist

Lincoln Electric; Tennessee; On-site; USD 55,000 - 75,000; Full time

Job summary

Lincoln Electric in Tennessee seeks a Marketing Communication Specialist to drive engaging campaigns and content for customers worldwide. You will manage digital advertising, social media, trade shows, and product launches, while applying design skills to produce on-brand materials.

You will collaborate with global teams on website content, SEO/PPC, and email marketing, using Adobe Creative Cloud and CMS tools. Some travel may be required to support events and campaigns.

Qualifications

• Associate's degree or 4 years in digital marketing.
• B2B marketing experience required.
• 1-3 years in content creation, SEO/PPC, and general marketing.

Responsibilities

• Collaborate with global teams on website content, SEO/PPC, and digital assets.
• Develop ROI-driven digital campaigns with the Marketing Manager.
• Create marketing collateral using Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Design layouts for brochures, trade show graphics, and digital publications.
• Plan, schedule, and analyze social media campaigns to maximize engagement and ROI.
• Coordinate trade show logistics, booth design, messaging, and post-event analysis.
• Manage advertising schedules and ensure brand consistency.
• Oversee multiple projects with ROI reporting and manage stakeholder communications.

Skills

Content creation

Digital marketing

ROI analysis

Social media management

Project management

Education

Associate's degree

4 years digital marketing experience

Tools

Adobe InDesign

Photoshop

Illustrator

WordPress

Sitecore

Job description

We are seeking a motivated, detail-oriented and creative Marketing Communication Specialist to drive engaging campaigns and content that connect with our customers worldwide. In this role, you will manage diverse marketing initiatives from digital advertising and social media to trade shows and product launches while leveraging your design expertise to create visually stunning materials that align with our brand.

Essential Functions

• Collaborate with global teams to maintain and optimize website content, SEO/PPC campaigns, and digital assets
• Develop and execute ROI-driven digital campaigns in partnership with the Marketing Manager

Content Creation & Design

• Create compelling marketing collateral, advertisements, and sales materials using Adobe Creative Cloud tools (InDesign, Photoshop, Illustrator)
• Design and manage layouts for brochures, trade show graphics, and digital publications that meet corporate brand standards

Social Media & Email Marketing

• Plan, schedule, and analyze social media campaigns to maximize engagement and ROI
• Develop and execute email marketing campaigns using platforms like Constant Contact or equivalent

Event & Trade Show Management

• Coordinate trade show logistics, booth design, messaging, and post-event performance analysis

Advertising & Brand Management

• Manage advertising schedules and placements across multiple channels
• Ensure brand consistency across all marketing touchpoints

Project Management & Reporting

• Oversee multiple concurrent projects with strong attention to deadlines and ROI reporting
• Act as the liaison between internal stakeholders and external creative partners

Perform general duties as assigned and assist in other areas as workload requires.

Required Skills

Education & Experience

• Associate's degree or 4 years experience in digital marketing
• B2B marketing experience required
• 1-3 years of experience in content creation, SEO/PPC advertising, and general marketing required

Technical Skills

• Expert-level proficiency in Adobe Creative Cloud (InDesign required; Photoshop and Illustrator required)
• Familiarity with web content management systems (Sitecore, WordPress or CMS Made Simple), analytics, and online advertising programs is preferred
• Strong Microsoft Office skills; Excel and Project experience is required

Additional Requirements

• Ability to create high-quality, brand-compliant content for multiple platforms
• Excellent organizational skills and attention to detail for technical and creative materials
• Willingness to travel up to 25% for customer visits and industry trade shows
• While performing the duties of this job, the employee is not substantially exposed to adverse environmental conditions.

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to stand; walk and sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; talk and hear. The employee occasionally lifts and/or moves up to 20 pounds.