Marketing Communications Manager- Home Entertainment Integrated Marketing

WCL Group; Plano (TX); On-site; USD 77,000 - 109,000; Full time

Job summary

WCL Group is partnering with a Fortune Global 500 consumer electronics leader to hire a Marketing Manager – Retail Visual Experience for Home Entertainment. Based onsite in Plano, TX, you will localize video content for in-store displays and oversee visual merchandising across major retail accounts.

The role emphasizes adapting existing assets, coordinating with agencies, and ensuring brand consistency during product launches and promotions. Strong cross-functional collaboration is essential.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 8+ years of experience in visual merchandising, video editing, or retail marketing.
• Proven experience managing creative agencies and collaborating with internal teams.

Responsibilities

• Video Content Development & Localization: Edit, adapt, and localize video content for in-store retail screens, ensuring alignment with brand identity.
• Retail Visual Experience: Curate and maintain engaging video content across retail locations and key accounts.
• Agency Management: Coordinate and manage multiple creative agencies to ensure high-quality deliverables and brand consistency.
• Cross-Functional Collaboration: Partner with sales, channel marketing, and creative teams to align assets with launches and campaigns.
• Visual Merchandising Support: Assist with graphic design initiatives for POP displays and in-store materials.
• Quality Control: Review assets for accuracy and alignment with product specs.
• Project Management: Manage multiple projects with tight deadlines and attention to detail.
• Retail Visits & Optimization: Visit stores to evaluate displays and gather improvement feedback.

Skills

Visual merchandising

Video editing

Retail experience

Marketing

Education

Bachelor's degree in Marketing or related field

Job description

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector with a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

Location: Plano, TX 75023
Compensation: $67.50/hour
Schedule: Monday–Friday, Fully Onsite
Contract Term: 1 year with high likelihood of extension or conversion to full time employee

POSITION OVERVIEW

We are seeking a Marketing Manager – Retail Visual Experience, Home Entertainment to enhance the in-store visual experience for its television, monitor, audio, and memory products across retail environments.

This role focuses on developing, editing, and localizing video content for retail displays while ensuring all assets align with client's brand standards, product launches, and promotional campaigns. The ideal candidate will have experience managing creative agencies, coordinating with cross-functional teams, and overseeing visual merchandising projects in a fast-paced retail environment.

This position will primarily focus on adapting and localizing existing creative assets rather than developing entirely new content. The role will also support retail graphic design initiatives, including point-of-purchase displays, shelf strips, and other visual merchandising materials.

KEY RESPONSIBILITIES

• Video Content Development & Localization: Edit, adapt, and localize video content for in-store retail screens, ensuring alignment with client's brand identity and market-specific needs.


• Retail Visual Experience: Curate and maintain engaging, up-to-date video content across retail locations and key accounts, including national and regional retailers.


• Agency Management: Coordinate and manage multiple creative agencies to ensure high-quality deliverables, consistent brand standards, and timely execution.


• Cross-Functional Collaboration: Partner with sales, channel marketing, and creative teams to align retail visual assets with business objectives, product launches, and promotional campaigns.


• Visual Merchandising Support: Assist with graphic design initiatives for retail product showcases, including shelf strips, point-of-purchase (POP) displays, and other in-store marketing materials.


• Quality Control: Review visual assets for accuracy, consistency, and quality, ensuring content is current and aligned with product specifications and marketing initiatives.


• Project Management: Manage multiple projects and competing priorities while meeting tight deadlines and maintaining exceptional attention to detail.


• Retail Visits & Optimization: Visit retail locations to evaluate displays, gather feedback, identify opportunities for improvement, and help enhance the customer experience.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing or a related field.


• 8+ years of experience in visual merchandising, video editing, retail experience management, or a related marketing discipline.


• Proven experience managing creative agencies and collaborating with internal creative teams.


• Strong understanding of retail environments, visual merchandising, and customer engagement strategies.


• Demonstrated project management skills, including planning, coordinating, and delivering multiple projects under tight deadlines.


• Exceptional organizational skills and attention to detail, with a strong focus on quality control and execution.


• Strong verbal and written communication skills and the ability to collaborate effectively with internal stakeholders and external partners.

PREFERRED QUALIFICATIONS

• Experience in the consumer electronics, television, or home entertainment industry.


• Experience localizing creative assets for different retail markets, accounts, or customer audiences.


• Experience coordinating multiple agencies and creative partners.


• Familiarity with integrated marketing communications and retail channel marketing strategies.


• Experience conducting retail visits, evaluating in-store displays, and providing actionable recommendations.


• Ability to adapt quickly in a fast-paced environment, proactively resolve issues, and keep projects moving forward.