CRM Marketing Manager

WCL Group; Plano (TX); On-site; USD 83,000 - 103,000; Full time

Job summary

WCL Group in Plano, TX is seeking a Digital Marketing Manager CRM for a 6-month, onsite contract with strong conversion focus. The role leads email marketing programs across Home Entertainment, partnering with cross-functional teams to drive awareness, engagement and sales.

You will manage day-to-day CRM communications, analyze post-campaign performance, and ensure consistent, consumer-centric copy across campaigns. Proficiency in Adobe Campaign Manager and JIRA/Confluence is preferred.

Qualifications

• Bachelor's degree in Marketing or equivalent training.
• 8-10 years of related experience.
• CRM principles and best practices.
• Experience with Adobe Campaign Manager, JIRA/Confluence.
• Strong Excel and PowerPoint skills.

Responsibilities

• Manage day-to-day CRM communications across Home Entertainment categories.
• Analyze post-campaign performance.
• Align CRM creative across Home Entertainment teams to drive traffic and conversions.
• Coordinate with governance council processes and documentation.
• Manage CRM campaigns via JIRA tickets with agency partners.
• Explore ideas to improve processes.

Skills

Email marketing

Campaign management

Agency management

JIRA/Confluence

Excel

PowerPoint

Data analysis

Education

Bachelor's degree in Marketing

Tools

Adobe Campaign Manager

JIRA/Confluence

Microsoft Excel

PowerPoint

Figma

Job description

CLIENT HIGHLIGHTThe client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.LOCATIONPlano, TX, USA.COMPENSATION$67.50/hourSCHEDULEWorking Model: Fully onsite.CONTRACT TERM6-month contract with a very high likelihood of extension/conversion to full-time.POSITION OVERVIEWThe Digital Marketing Manager CRM role is an email marketing subject matter expert who builds relationships with cross-functional teams to influence and drive sales and to build breakthrough CRM programs. The role manages best-in-class CRM programs, including development of test-and-learn activations, applying learnings to future activations, audience management, and a keen eye for detail and quality assurance. The role requires comfort working in a fast-paced environment with a willingness to pivot rapidly when the business requires it, along with the vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement, and conversion. The role manages internal stakeholders across the organization and influences and collaborates across other vertical teams in a highly matrixed environment, partnering with the Senior Manager to execute day-to-day management of the CRM channel across Home Entertainment categories.RESPONSIBILITIES Manage day-to-day CRM communications and execution across all Home Entertainment categories. Analyze post-campaign performance. Align CRM creative across Home Entertainment teams to create fit-for-purpose, consumer-centric copy and content that impacts the business, drives traffic to the client's website, and yields conversions, while staying mindful of consumer journey phase and intent. Partner with the corporate marketing team, adhering to governance council processes and ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive a fair share of voice within the client's email channel. Manage execution of CRM campaigns via JIRA tickets with agency partners, ensuring clear communication and prompt response time so campaigns are sent on time and as intended. Explore new ideas to find process efficiencies and offer forward-thinking solutions.Detailed Functions: Set up briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners. Manage weekly inputs to the governance council, including campaign briefs, creative, and post-campaign analysis. QA and provide clear feedback on email proofs across multiple devices. Understand key product reasons to believe (RTBs) and nuances between models. Understand audience segmentation and data science modeling, and develop campaign audiences within a proprietary tool. Manage agency outputs for CRM creative, ensuring the creative aligns with the brief, the test plan is actionable, and the test and URL matrix are accurate. Partner with Digital team members to understand workstreams for the client's website, social, and paid media to ensure cohesive messaging and the best landing experiences for email communications. Collaborate with IMC and PM teams for creative feedback. Clearly communicate stakeholder feedback to agency partners. Share key activity updates as a contributor to the weekly CRM reports.REQUIRED QUALIFICATIONS/SKILLS Bachelor's degree in Marketing or equivalent training required. 8-10 years of related experience required. Strategy and business acumen. Self-starter with a desire to learn and contribute. Great collaborator with strong communication skills. Planning and organization skills to manage multiple campaigns and workstreams at one time. Attuned to a teamwork environment, fast-paced rhythm, and results-oriented culture. Knowledge of CRM principles and best practices, as well as a basic understanding of Adobe Campaign Manager, JIRA/Confluence, and other data audience management systems. High proficiency in Microsoft Office, with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint). Strong analytical and quantitative skills, including the ability to analyze reports and campaign performance and synthesize recommendations.PREFERRED QUALIFICATIONS Knowledge of Figma is recommended.TOP SKILLS Email Marketing Campaign Management Agency Management Experience with Microsoft Products