Brand Marketing Communications Manager, Home Entertainment

WCL Group; Plano (TX); On-site; USD 65,000 - 92,000; Full time

Job summary

WCL Group is seeking a Brand Marketing Communications Manager for Plano, TX. This 12-month, onsite contract focuses on ensuring consistent product messaging across TVs, audio, memory, and monitors.

You will craft copy, coordinate translations for multiple markets, and manage legal reviews to ensure compliant, on-brand outcomes. Join a fast-paced team, partner with GTM and paid media, and help maintain launch toolkits and messaging documents.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.
• 4+ years of brand marketing, content strategy, creative operations, or integrated marketing.
• Strong copywriting and messaging skills with the ability to translate features into consumer content.
• Experience coordinating legal review processes and managing compliance documentation for marketing assets.

Responsibilities

• Execute product messaging across home entertainment launches and campaigns, refining copy including headlines and descriptions.
• Coordinate with GTM team to ensure messaging aligns with strategy, timing, and channel requirements.
• Maintain master messaging documents with version history for each product line.

Skills

Copywriting

Brand guidelines enforcement

Localization coordination

Cross-functional collaboration

Quality assurance (QA)

Legal review coordination

Project management

Education

Bachelor's degree in Marketing/Communications/Advertising or related field

Job description

CLIENT HIGHLIGHTThe client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.LOCATIONPlano, Texas, 75023COMPENSATION$57.00 per hourSCHEDULEMonday-Friday, 40 hoursFully onsiteCONTRACT TERM12-month contract with high likelihood of extension or conversion to full-time employeePOSITION OVERVIEW – Brand Marketing Communications Manager, Home EntertainmentYou'll make sure everything customers see about TVs, audio, memory, and monitors looks right and says the right thing. You'll work day to day with the launch, go-to-market, and paid media teams, writing and polishing product copy, checking creative work against brand guidelines, coordinating translations for other markets, and tracking legal review so approved wording makes it into the final assets. You'll also keep launch toolkits and messaging documents organized and up to date. It's a hands-on role for someone who loves details and wants to protect the quality and consistency of a big product lineup.RESPONSIBILITIESProduct Messaging Execution & Maintenance• Execute product messaging across home entertainment launches and campaigns in line with the positioning frameworks and messaging architecture set by the Sr. Manager, writing and refining consumer-facing copy including headlines, feature callouts, and product descriptions• Partner with the go-to-market (GTM) team to validate that messaging deliverables align with go-to-market strategy, launch timing, and channel-specific requirements• Maintain a master messaging document for each product line, tracking approved copy, claim status, and version history as the cross-functional source of truthBrand Guidelines Application & Governance• Apply and enforce brand guidelines across all creative assets, serving as a day-to-day brand steward for the integrated marketing team• Review creative from internal teams and agency partners for adherence to global brand standards and category-specific guidance, flagging inconsistencies and coordinating revisions through to resolution• Support the Sr. Manager in cascading brand guideline updates to relevant teams and documenting category-specific brand application rulesLocalization Execution & Quality Control• Manage day-to-day execution of localization workflows for marketing assets, coordinating with translation vendors, regional teams, and the Integrated Marketing team to ensure on-time, accurate delivery• Review localized assets against source files to confirm messaging intent, visual standards, and brand voice are preserved across all markets and languages• Maintain organized records of localization scope, status, and approvals across all active launches and campaignsCreative Standards, Toolkit & Governance• Apply established creative best practices to asset briefs, creative reviews, and production feedback, and keep the best practices library updated with new learnings from campaign performance and platform updates• Support the development and ongoing management of product launch and campaign toolkits, ensuring assets are brand-aligned, messaging-approved, version-controlled, and include all required components before distribution• Coordinate the day-to-day legal review process for creative assets, tracking submission status, ensuring approved language is accurately reflected in final deliverables, and flagging claims that need re-review• Conduct thorough QA checks across all asset types before publication or distributionREQUIRED QUALIFICATIONS/SKILLS• Bachelor's degree in Marketing, Communications, Advertising, or a related field• 4+ years of experience in brand marketing, content strategy, creative operations, or integrated marketing• Strong copywriting and messaging skills, with a demonstrated ability to translate product features into brand-consistent, consumer-relevant content• Solid understanding of brand guidelines, with hands-on experience applying and enforcing visual and verbal brand standards across multiple asset types• Experience coordinating legal review processes and managing compliance documentation for marketing assets• Highly organized and detail-oriented, able to manage multiple concurrent workstreams across different product lines and campaigns• Comfortable working cross-functionally with GTM, paid media, legal, and creative teams in a fast-paced environmentPreferred• Experience in consumer electronics, tech, or a related category• Familiarity with eCommerce content workflows, including product detail page (PDP) execution• Experience managing or supporting localization workflows across multiple markets• Exposure to digital asset management (DAM) systems and creative production pipelines• Experience building or maintaining toolkits, creative best practice libraries, or brand resource hubs• Background working with or alongside HQ or global brand teams in a subsidiary or regional marketing structure