Sr. Market Information Manager - Marketing Channel Execution

Bank of America; Pennington (NJ); On-site; USD 109,000 - 154,000; Full time

Benefits offered by this job

Benefits eligible

Job summary

Bank of America is seeking a seasoned professional in Pennington, NJ to deliver tactical plans and lead cross-channel marketing initiatives. You will design, develop, and optimize campaigns across Offers Management and Insight Engine channels, working with technology teams and business partners to meet aggressive timelines.

Responsibilities include translating customer experiences into technical requirements, performing UAT and production certification, and ensuring error-free deployments.

Qualifications

• 5+ years in roles related to project and initiative delivery
• Translate requirements for real-time offer display
• Manage timelines & SLAs for campaign deployments
• Perform UAT & Production Certification and monitor production
• Coordinate with technology, business lines, and marketing teams

Responsibilities

• Deliver tactical plans to achieve goals through advanced coding and metadata management
• Support and provide technical leadership for platforms and operations
• Drive cross-channel client & prospect eligibility, targeting, and platform enablement
• Interact with senior leaders and provide technical expertise for supported platforms
• Oversee campaigns across Offers Management/Insight Engine channels and subchannels

Skills

Attention to Detail

Business Operations Management

Collaboration

Project Management

Technical Strategy Development

Business Process Analysis

Decision Making

Oral Communications

Recording/Organizing Information

Solution Delivery Process

Active Listening

Analytical Thinking

Continuous Improvement

Data Quality Management

Technical Documentation

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations. Key responsibilities include contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement. Job expectations include interacting with senior leaders, providing support and technical expertise for supported platforms.

Managing execution of marketing campaigns across Offers Management/Insight Engine channels and subchannels in Online Banking, Mobile Erica, Financial & Contact Centers

Required Qualifications:

• 5+ years in roles related to project and initiative delivery

• Develop implementation plans for targeted customer offers & referrals managed via Insight Engine
• Translate the intended customer & associate experience into technical requirements for real-time offer display
• Manage strict execution timelines & SLAs for implement plans, test script preparation, test data requests, etc. to ensure on time and error free campaign deployments
• Reduce risk of defects by performing User Acceptance Testing & Production Certification, along with ongoing monitoring of production environment
• Manage projects in partnership with technology, line of business, and other marketing teams to assess and implement channel and product expansion
• Knowledge of OM/IE, real-time rules, file functionality, front-end applications (Lead Gen, Interact, Sales & Service App, Synergy/RDUI, etc. and back-end system capabilities
• Ability to work across teams to coordinate with clear communication and influence
• Ability to learn and navigate new user interfaces

Skills:

• Attention to Detail
• Business Operations Management
• Collaboration
• Project Management
• Technical Strategy Development
• Business Process Analysis
• Decision Making
• Oral Communications
• Recording/Organizing Information
• Solution Delivery Process
• Active Listening
• Analytical Thinking
• Continuous Improvement
• Data Quality Management
• Technical Documentation

Minimum Education Requirement:

High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150)

Pay and benefits information

Pay range

$109,400.00 - $154,400.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.