Marketing Campaign Specialist I

alliantenergy; Cedar Rapids (IA); On-site; USD 52,000 - 72,000; Full time

Benefits offered by this job

Competitive pay

Health and retirement benefits

Tuition reimbursement

Paid time off

Job summary

Alliant Energy is seeking a Marketing Consultant I in Cedar Rapids, IA. This role focuses on creating advertising, email, website, and social media content to engage prospects and nurture audiences.

Requires a Bachelor's degree in communications or related field and at least 3 years of related experience. You will partner with cross-functional teams to deliver campaigns and analyze marketing data to inform growth opportunities.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism or related area preferred.
• Minimum of 3 years in related technical and/or professional experience.
• Strong written and oral communication skills; ability to collaborate cross-functionally.

Responsibilities

• Develop and execute creative marketing campaigns across channels.
• Assist in content development, optimization, advertising and event planning.
• Collaborate with Marketing and Communications teams to coordinate brand awareness.
• Plan initiatives to reach target audiences through appropriate channels.
• Analyze marketing data and campaign performance to shape strategies.
• Execute tactics within marketing plans and measure results.
• Manage campaigns from concept to completion and report outcomes.
• Research market trends, customer behavior and competitor activity.
• Support Alliant Energy's values and purpose in daily work.

Skills

Audience Analysis

Brand Strategy

Content Creation

Customer Experience Management

Data Analysis

Digital Marketing

Market Messaging

Marketing Automation

Marketing Campaigns

Product Marketing

Education

Bachelor's degree in Communications, Marketing, Journalism or related area

Tools

Marketing analytics tools

Email, spreadsheet, project management software

Job description

Alliant Energy is seeking a Marketing Consultant I in Cedar Rapids, IA. This role focuses on creating advertising, email, website, and social media content to engage prospects and nurture audiences.

Requires a Bachelor's degree in communications or related field and at least 3 years of related experience. You will partner with cross-functional teams to deliver campaigns and analyze marketing data to inform growth opportunities.