Marketing Campaigns Specialist I

Alliant Energy Corporation; Cedar Rapids (IA); In loco; USD 52.000 - 76.000; Tempo pieno

Descrizione del lavoro

Alliant Energy Corporation is seeking a Marketing Consultant I to provide marketing and communication expertise. You will participate in content planning and create advertising, email, website, and social media content under tight deadlines to engage prospects and audiences.

Supporting strategic goals, you will partner with cross-functional teams to plan content for verticals and campaigns from traditional to digital deliverables, contributing to brand awareness and market growth.

Competenze

• Demonstrates strong interpersonal, verbal and written communication skills.
• Experience using email, word processing, spreadsheets, and project management software.
• Proven ability to work collaboratively with cross-functional teams to bring ideas from concept to execution.
• Experience with marketing data analytics and related tools.
• Solid understanding of traditional and digital marketing (SEO, social media, etc.).
• Self-starter with the ability to work with minimal supervision.

Mansioni

• Develops and executes creative marketing campaigns.
• Supports marketing activities with content development, advertising, and event planning.
• Collaborates with marketing and Communications team to coordinate brand awareness and campaigns.
• Plans and executes initiatives to reach target audiences across channels.
• Analyzes marketing data to shape future strategies.
• Manages campaigns from concept to completion and reports results.
• Researches market trends and customer behavior to identify growth opportunities.
• Engages in additional duties supporting Alliant Energy’s values and purpose.

Conoscenze

Interpersonal skills

Verbal communication

Written communication

Digital marketing

SEO

Content creation

Data analysis

Marketing analytics

Campaign management

Cross-functional collaboration

Project management

Formazione

Bachelor's degree in Communications

Strumenti

Google Analytics

SEO tools

CRM software

CMS

Descrizione del lavoro

Alliant Energy Corporation is seeking a Marketing Consultant I to provide marketing and communication expertise. You will participate in content planning and create advertising, email, website, and social media content under tight deadlines to engage prospects and audiences.

Supporting strategic goals, you will partner with cross-functional teams to plan content for verticals and campaigns from traditional to digital deliverables, contributing to brand awareness and market growth.