Hybrid Channel Marketing Specialist: Campaigns & Growth

Transamerica; Cedar Rapids (IA); Hybrid; USD 65,000 - 74,000; Full time

Job summary

Transamerica in Cedar Rapids, IA is seeking a Marketing Generalist to manage digital and promotional campaigns, collaborating across cross-functional teams to support the sale of annuity products and related services. You will plan, execute, and optimize campaigns across websites, social, email and collateral, leverage CRM and marketing tools, and measure impact to drive meaningful results.

The role requires a bachelor’s degree in marketing or related field and 2+ years in marketing

Qualifications

• Bachelor’s degree in marketing, business, communications, or equivalent.
• Two years of experience in marketing communications, digital marketing or project management.
• Experience executing digital campaigns and marketing programs.
• Moderate understanding of traditional and digital platforms.
• Technical acumen and creative thinker.
• Excellent communication and relationship-building skills.
• Organizational skills and the ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Manage digital and promotional activities related to strategy, execution and reporting.
• Handle multiple components of marketing campaigns across websites, social media, blogs, email and collateral.
• Participate in discussions on marketing planning, campaign development, and program execution.
• Help evaluate project effectiveness using qualitative and quantitative methods.
• Partner with the creative team to create marketing assets and copy for assigned campaign work.
• Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
• Assist in campaign analytics reporting and review; help create plans based on learnings and translate into actionable plans.
• Partner closely with Sales and Product partners to develop and execute campaigns.

Skills

Marketing communications

Digital marketing

Project management

Creative thinker

Communication skills

Organizational skills

Technical acumen

Education

Bachelor’s degree in marketing, business, communications, or equivalent experience

Tools

CMD

CRM

DAM

Workflow

Salesforce Marketing Cloud

Workfront

Job description

Transamerica in Cedar Rapids, IA is seeking a Marketing Generalist to manage digital and promotional campaigns, collaborating across cross-functional teams to support the sale of annuity products and related services. You will plan, execute, and optimize campaigns across websites, social, email and collateral, leverage CRM and marketing tools, and measure impact to drive meaningful results.

The role requires a bachelor’s degree in marketing or related field and 2+ years in marketing