Marketing Consultant I

alliantenergy; Cedar Rapids (IA); On-site; USD 52,000 - 72,000; Full time

Benefits offered by this job

Competitive pay

Health and retirement benefits

Tuition reimbursement

Paid time off

Job summary

Alliant Energy is seeking a Marketing Consultant I in Cedar Rapids, IA. This role focuses on creating advertising, email, website, and social media content to engage prospects and nurture audiences.

Requires a Bachelor's degree in communications or related field and at least 3 years of related experience. You will partner with cross-functional teams to deliver campaigns and analyze marketing data to inform growth opportunities.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism or related area preferred.
• Minimum of 3 years in related technical and/or professional experience.
• Strong written and oral communication skills; ability to collaborate cross-functionally.

Responsibilities

• Develop and execute creative marketing campaigns across channels.
• Assist in content development, optimization, advertising and event planning.
• Collaborate with Marketing and Communications teams to coordinate brand awareness.
• Plan initiatives to reach target audiences through appropriate channels.
• Analyze marketing data and campaign performance to shape strategies.
• Execute tactics within marketing plans and measure results.
• Manage campaigns from concept to completion and report outcomes.
• Research market trends, customer behavior and competitor activity.
• Support Alliant Energy's values and purpose in daily work.

Skills

Audience Analysis

Brand Strategy

Content Creation

Customer Experience Management

Data Analysis

Digital Marketing

Market Messaging

Marketing Automation

Marketing Campaigns

Product Marketing

Education

Bachelor's degree in Communications, Marketing, Journalism or related area

Tools

Marketing analytics tools

Email, spreadsheet, project management software

Job description

Bring YOUR energy to Alliant Energy!

At Alliant Energy, our purpose is to serve customers and build stronger communities. We are passionate about powering beyond the market challenges of today, while powering what's next in energy. When our employees say "I am energy", it means they take pride in the work we do when disaster strikes, as well as all the days in between. We want you to be safe, happy and healthy. That's why we prioritize safety, offer volunteer opportunities and provide competitive pay, comprehensive health and retirement benefits, tuition reimbursement and paid time off.

Job Summary

Marketing Consultant I provides marketing and communication expertise, participates in the content planning process, and focuses on creating advertising, email, website, and social media content. This position delivers effectively under tight deadlines to engage and nurture prospects and audiences. This role will support strategic goals and priorities and will proactively partner with cross-functional teams to plan and create audience-facing content at vertical and campaign levels from traditional to digital deliverables.

What you will do

• Develops and brings to life ideas for creative marketing campaigns.
• Assists in marketing activities by demonstrating expertise in various areas, e.g., content development and optimization, advertising, and event planning.
• Collaborates with marketing and other Marketing and Communications team members to coordinate brand awareness and marketing efforts.
• Plans and executes initiatives to reach the target audience through appropriate channels.
• Assists in analyzing marketing data - e.g., campaign results, conversion rates, and traffic - to help shape future marketing strategies.
• Responsible for execution of tactics within marketing plans as assigned.
• Manages marketing campaigns from concept through completion, including measuring and reporting results.
• Assists in researching market trends, customer behavior, and competitor activity to inform growth opportunities for new or current product or service offerings.
• Engages in other duties as needed that support Alliant Energy's Values and helps deliver on our Purpose to serve customers and build stronger communities.

Education Requirements

Bachelor's Degree Communications, Marketing, Journalism or related area Preferred

Required Experience

3 years in related technical and/or professional experience.

Knowledge, Skills, and Abilities

• Demonstrated effective interpersonal, verbal and written communication skills.
• Demonstrated ability to use computer software programs (e.g., email, word processing, spreadsheet and project management).
• Demonstrated experience working in a collaborative, cross functional team capacity to bring marketing ideas from concept to execution.
• Demonstrable experience in marketing data analytics and tools
• Thorough understanding of marketing concepts, principles and tactics (including traditional and digital marketing such as SEO/social media etc.)
• Exceptional communication and writing skills
• Self-starter who is able and willing to accept responsibility and perform with minimal supervision
• Ability to work effectively in a collaborative and inclusive work environment.

Key Skills

• Audience Analysis
• Brand Strategy
• Content Creation
• Customer Experience Management
• Data Analysis
• Digital Marketing
• Market Messaging
• Marketing Automation
• Marketing Campaigns
• Product Marketing

Our people are passionate about what they do, the product they sell, and the customers they serve. If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.

Alliant Energy offers a comprehensive total rewards package including competitive compensation and benefit programs. Information on these benefit programs is available on our Careers site.

Pay Range

This position is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.

It's not just what we do; it's how we do it.
Live Safety. Everyone. Always | Make Things Better | Care For Others | Do The Right Thing | Act For Tomorrow | Think Beyond. Be Bold

Alliant Energy and its subsidiaries are committed to creating a culture of belonging and is proud to be an Equal Opportunity Employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis prohibited by law.

All candidates selected for employment with Alliant Energy will be required to successfully complete a background check, and a drug screen where applicable.

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