Marketing & Business Development Manager - Home Care

Family First Healthcare Services; Tampa (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Family First Healthcare Services is seeking an experienced Home Health Marketer / Healthcare Sales Representative to drive referral growth across the Tampa Bay area. This field-based role focuses on building relationships with physicians, hospitals, and case managers to increase admissions and expand market reach.

You will conduct daily visits, promote home health services, and develop targeted marketing strategies in collaboration with leadership to boost referrals and pipeline health.

Qualifications

• 2–3+ years of experience in healthcare marketing, home health, or hospice.
• Proven track record of generating referrals and driving admissions.
• Strong relationships within the local healthcare market preferred.
• Knowledge of physician practices, hospital discharge planning, and case management.

Responsibilities

• Establish new referral sources and maintain existing accounts in the territory.
• Conduct daily field visits, calls, and follow-ups with referral partners.
• Promote home health services and educate referral sources on agency capabilities.
• Track referrals and report weekly activity and results.

Skills

Healthcare marketing

Referral development

Relationship building

Sales and account management

Territory management

Job description

Home Health Marketer / Healthcare Sales Representative

Family First Healthcare Services, LLC

Tampa / Hillsborough / Pasco / Pinellas
Full-Time | Field-Based Role

Position Overview

Family First Healthcare Services is seeking an experienced Home Health Marketer / Healthcare Sales Representative to drive referral growth, build strong relationships with healthcare partners, and increase admissions across the assigned territory.

This is a results-driven, field-based sales role focused on generating referrals, developing accounts, and managing a consistent pipeline.

What You’ll Do

Business Development & Referral Growth

• Establish new referral sources and maintain existing accounts within the assigned territory

• Build relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and case managers

• Generate qualified referrals and convert opportunities into admissions

• Develop and manage a strong pipeline of referral sources and leads

Sales Activity & Account Management

• Conduct daily field visits, calls, and follow-ups with referral partners

• Promote home health services and educate referral sources on agency capabilities

• Identify opportunities to grow existing accounts and expand market reach

• Track referral activity and report weekly performance metrics

Marketing & Strategy Execution

• Participate in weekly leadership meetings to review pipeline, activity, and results

• Analyze territory performance and monitor competitor activity

• Develop targeted marketing strategies to increase market share

Qualifications

• Minimum 2–3+ years of experience in healthcare marketing, home health, or hospice

• Proven track record of generating referrals and driving admissions

• Strong relationships within the local healthcare market preferred

• Knowledge of physician practices, hospital discharge planning, and case management

• Excellent communication, relationship-building, and organizational skills

• Self-motivated with the ability to meet performance targets

Performance Expectations

• Consistently generate referrals and contribute to admissions growth

• Maintain an active outreach schedule (calls, visits, follow-ups)

• Build and sustain a measurable pipeline of referral opportunities

• Provide weekly reporting on activity, pipeline, and results

Why Join Family First Healthcare Services?

• Established and growing home health agency

• Leadership team focused on operational success and growth

• Opportunity to make a direct impact on patient access to care

• Competitive compensation (base + performance incentives)