Performance Marketing Analyst

Work with Adiona; Sarasota (FL); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Competitive Compensation ($105,000 - $125,000)

Bonus based on performance metrics

Unlimited PTO with Supervisor partnership

Health, Vision, and Dental plans

401K Retirement Plan with company match

Life Insurance and Disability

Career growth support through Wrench University

Job summary

Work with Adiona in Sarasota is seeking a Performance Marketing Analyst to monitor and optimize the company's marketing efforts across various digital and traditional channels. The role requires proficiency in web analytics, experience with tools like Adobe Analytics and Google Analytics, and a strong understanding of various marketing strategies.

The ideal candidate will have over 5 years of experience in digital marketing, excellent communication skills, and the ability to analyze data to make informed recommendations. Competitive compensation is offered, alongside comprehensive benefits, including health plans and 401K matching.

Qualifications

• 5+ years of experience in digital marketing and web analytics.
• Strong understanding of marketing channels including digital and traditional media.
• Excellent quantitative and problem-solving skills.

Responsibilities

• Monitor and analyze performance data from various marketing channels.
• Utilize data tools to extract and interpret complex datasets.
• Prepare end-to-end marketing performance reports with actionable insights.

Skills

Marketing strategy understanding

Data analysis tools proficiency

Web analytics expertise

Communication skills with data storytelling

Education

Bachelor’s degree in related field

Tools

Adobe Analytics

Google Analytics

Tableau

Microsoft Excel

ServiceTitan

Job description

Overview

The Performance Marketing Analyst is responsible for effectively monitoring, measuring, and providing optimization recommendations of the company’s digital and traditional media efforts through a variety of channels. This role is ideal for a self-motivated individual passionate about digital marketing and who understands how data drives customer interactions and, ultimately, business decisions. The ideal candidate has experience working with web analytics and advertising data in an ecommerce, agency, or digital publisher environment, and is comfortable working with tools like Adobe Analytics, Google, ServiceTitan, social media analytics platforms, and other data analysis software to identify trends, measure campaign effectiveness, and provide data-driven recommendations to drive digital marketing initiatives across the Wrench Group Performance Marketing team.

Please note: We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas needed now or in the future.

Wrench Group is a national leader in home repair, replacement, and maintenance services specializing in heating, ventilation and air conditioning, plumbing, water, and electrical services.

Our partner locations have developed strong reputations with brands that date back to the 1940s. At Wrench Group, we are a group of like-minded individuals focused on achieving the highest customer satisfaction possible through our strong network of technicians, sales, customer service, and support staff. Our business model looks to partner with organizations that have great leadership and proven winning cultures. The focus is on supporting businesses that already have a proven track record to help them accelerate growth and deliver customer thrill at every touchpoint.

What's In It For Me?

• Competitive Compensation ($105,000 - $125,000 based on experience)
• Bonus Eligibility based on performance metrics
• PTO: Unlimited with Supervisor partnership
• Health, Vision, and Dental plans for you and your family to choose from
• 401K Retirement Plan: Company will match 30% up to the first 6% of your
  contributed amount
• Life Insurance, Short-Term and Long-Term Disability
• Special Program Options: FSA, EAP, Legal Services, and Identity Theft
• Working in a dynamic, collaborative, and fun environment
• Coached and supported career growth through Wrench University

Responsibilities

• Monitor and analyze performance data from offline and online marketing channels and tactics like digital media campaigns (display, video, and search), website traffic, social media engagement, email marketing, and call centers to gauge effectiveness
• Utilize data analysis tools to extract key metrics, identify patterns and trends, and interpret complex datasets
• Track key performance indicators like conversion rates, click-through rates, bounce rates, customer acquisition costs, and engagement metrics
• Prepare and produce end-to-end marketing performance reports that highlight trends relative to key benchmarks and include actionable insights and recommendations related to marketing objectives, and deliver findings to a variety of audiences, including the executive level, regional stakeholders, and localized business
• Design and build user-friendly dashboards to enable marketing stakeholders to optimize product performance based on data-driven recommendations using a variety of data sets, like ServiceTitan or Adobe Analytics
• Analyze onsite metrics via Adobe Analytics to identify user journeys, behaviors, and trends to understand customer interactions and identify user experience opportunities and overall site improvements
• Collaborate with implementation teams to ensure metrics requirements align with development capabilities
• Provide QA and monitoring assistance for established products and report data quality issues if/when they arise
• Contribute to the Performance Marketing team environment by assisting with documentation, ongoing education, researching industry news and best practices, and sharing this knowledge with others, thus contributing to the overall success.

Qualifications

• Bachelor’s degree or equivalent experience in a related field
• 5+ years digital marketing, advertising and/or web analytics experience
• Strong understanding of various marketing channels and strategies, including digital and traditional media
• Proficient in web analytics platforms like GA4 or Adobe Analytics (preferred)
• Experience working with multiple business units or supporting affiliate business structures
• Ability to demonstrate strong mathematical and problem-solving skills as it relates to the digital marketing and advertising verticals
• Hands-on and inherently curious, leveraging strong quantitative and research skills to go above and beyond to analyze and interpret data to draw meaningful conclusions
• Excellent communication skills using data to tell stories about how marketing initiatives are performing, with the ability to present deliverables (spoken, written, or visual) to different audiences, adjusted and aligned with each audience’s needs and perspectives
• Familiar with data visualization tools like Tableau, Domo, or PowerBI
• Basic understanding of SQL or other data manipulation languages is a plus
• Self-starter with strong creative thinking, analytics, problem-solving, decision-making, and interpersonal skills who can work independently with minimal oversight
• Strong attention to detail, accuracy, accountability, and deadlines, with excellent organizational, time management, multi-tasking, and project management capabilities
• Ability to work effectively both independently and in a collaborative setting with cross-functional teams
• High proficiency in using Microsoft Office products, including MS Excel, SharePoint, and Teams
• Flexible and responsive; able to produce deliverables in a fast-paced environment and meet aggressive deadlines
• Experience with web debugging tools
• Experience with ServiceTitan a plus
• Experience in home services vertical a plus