Marketing B2B (a)

Oviva; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote work options

Personal learning budget

Home office allowance

Competitive salary and benefits

Job summary

Oviva Germany ищет Marketing Lead (B2B), который возглавит разработку и реализацию B2B маркетинговой стратегии. Вы будете повышать осведомленность, развивать партнерства с здравоохранением и генерировать квалифицированные лиды в поддержку роста продаж.

Выстроите воронку MQL, возьмете под контроль каналы продвижения, включая сайт врача и участие в конференциях, а также будете инициировать совместные проекты с врачами и институтами. Требуется опыт в немецком HealthTech и сильное чувство рынка.

Qualifications

• 5+ лет B2B маркетинга или lead generation, в healthTech/Healthcare
• Опыт ведения B2B сайта и мультиканальных кампаний
• Сильная аналитика: ROI, KPI, funnel optimisation
• Письмо и редактура под бизнес аудиторию и врачей
• Опыт работы с медицинскими/регуляторными командами
• Свободное владение немецким и английским (C1)

Responsibilities

• Планирование и реализация немецкой B2B маркетинговой дорожной карты и позиционирования
• Оптимизация мультиканального генерирования лидов через дигитальные каналы и публикации
• Владение сайтом B2B Doctors' Website: стратегия контента, SEO, UX, конверсии
• Создание инструментов продаж: брошюры, презентации, кейсы
• Разработка мероприятий и партнерств с отраслевыми организациями
• Мониторинг рынка здравоохранения Германии и трендов DiGA/SAAS

Skills

B2B marketing

HCP marketing

Lead generation

Multichannel marketing

Analytics mindset

Tools

Google Analytics

Canva

Figma

LinkedIn Ads

SEO/SEM

Job description

Описание: The Marketing Lead (B2B) is pivotal in leading the development and execution of Oviva Germany's Oviva’s B2B marketing strategy in Germany This role will directly drive awareness of Oviva's offering, deepen partnerships across the healthcare ecosystem, and generate qualified leads to support commercial growth You will build an MQL marketing funnel, own and optimize high-impact marketing channels, including Oviva’s Doctors’ Website, national and regional medical conferences, and doctor-facing communication assets. Beyond channel ownership, you will proactively identify new opportunities for strategic collaboration with physicians, institutions, and key industry stakeholders.

Задачи

• Doctor Marketing Strategy & Positioning Lead the planning and execution of the German B2B marketing roadmap Develop segment specific activation strategies across the adoption funnel, ensuring alignment with national commercial milestones and OKRs. Be responsible for a unified narrative for Oviva’s physician engagement across all channels, aligning with brand guidelines and commercial priorities. Adapt global messaging to resonate with local healthcare professionals, ensuring cultural fit and regulatory alignment.
• Multi-channel Inbound Marketing & Lead Generation Manage and optimize digital paid and organic channels, including placements in medical publications (e.g., Ärzteblatt, doctor newsletters) and online performance marketing (SEA/LinkedIn) to generate MQLs Manage and optimize HCP community and traditional channels Partner with the CRM Manager to build automated nurture journeys
• Digital Asset Ownership (B2B Website) Take full ownership of the strategy, performance, and optimization of Oviva's B2B Doctors' Website incl content strategy, conversion, SEO, and user experience, acting as the primary lead for its growth and performance Continuously evaluate and refine the user journey for professional audiences, ensuring the website serves as a high converting entry point for the inbound engine. Manage the integration between web assets and CRM systems, ensuring seamless data flow and accurate tracking of the doctor engagement funnel. Coordinate with internal Product and Design teams (or external vendors) to implement website enhancements, maintaining Oviva’s high standards for brand excellence and accessibility.
• Sales Enablement Create and maintain sales toolkits (brochures, decks, case studies, digital kits) tailored for B2B health audiences. Conduct regular feedback loops with Sales and Field teams to ensure materials meet evolving BD and outreach needs. Co-develop commercial activation campaigns to accelerate deal cycles and support GP network growth.
• Strategic Events & Partnerships Develop and execute Oviva’s national and regional event roadmap to drive strategic growth and physician engagement. Identify, negotiate, and activate partnerships with healthcare bodies, KOLs, and conference platforms that align with commercial goals. Manage the event marketing budget to maximize brand impact and lead generation efficiency. Conduct post-event performance reviews to extract ROI insights and continuously refine BD engagement tactics.
• Innovation & Market Intelligence Maintain a deep understanding of the German healthcare landscape (including DiGA and SaaS trends) and competitor activities to ensure Oviva retains its market-leading position. Stay ahead of B2B growth trends, healthcare innovations, and physician marketing strategies relevant to Oviva’s mission. Translate B2B growth trends, competitor insights and market dynamics into strategic inputs for quarterly planning and BD roadmap development and test them applying test-learn-scale principles.

Требования

• 5+ years of experience in B2B marketing, HCP marketing or lead generation,, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors.
• Proven track record of developing a B2B marketing function or inbound funnel
• Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA).
• Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation.
• Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians.
• Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment.
• Language Qualification: Native-level German and professional fluency in English (C1).
• Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events)
• Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications.
• Hands‑on experience in conference organisation, including an eye for design.
• Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma).

Условия

The opportunity to drive meaningful, life-changing impact through your work. A high-growth environment with strong development opportunities. Flexible working options – including remote working. Personal learning budget and development plans. A home working allowance to create your ideal workspace. Competitive salary (shared in the first screening call) and benefits Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do: We put the patient first. We empower our teams. We make it happen Oviva is passionate about creating an inclusive culture that celebrates diverse voices and perspectives. We are proud to be a Disability Confident Employer and welcome applicants from all backgrounds and identities.