B2B Healthcare Marketing Lead – Germany

Oviva; United States; Remote; USD 103,000 - 148,000; Full time

Job summary

Oviva is seeking a Marketing Lead (B2B) to drive Germany’s B2B marketing strategy, elevate physician-focused campaigns, and generate qualified leads across the healthcare ecosystem. The role owns multi-channel activation and content strategy to align with commercial goals.

You will optimize the B2B Doctors’ Website, monitor ROI, and collaborate with Sales, Product, and external partners to maximize inbound growth and brand impact.

Qualifications

• 5+ years in B2B marketing, HCP marketing or lead generation, ideally in German healthcare, pharma or HealthTech/SaaS.
• Proven track record of building a B2B marketing function or inbound funnel.
• Experience managing a B2B website and executing multi-channel campaigns (Print, SEA).
• Highly analytical with ROI attribution, funnel KPIs and data-driven optimization.
• Strong writing/editing to resonate with business audiences/physicians.
• Strong project management across multiple campaigns and stakeholders in fast, pilot-driven environments.
• Native-level German and professional English (C1).

Responsibilities

• Lead planning and execution of the German B2B marketing roadmap.
• Develop segment activation strategies across the adoption funnel.
• Unify physician engagement narrative across channels per brand guidelines.
• Adapt global messaging to local healthcare professionals while ensuring regulatory alignment.
• Manage digital paid and organic channels to generate MQLs and oversee traditional channels.
• Partner with CRM to build automated nurture journeys.

Skills

B2B marketing

HCP marketing

Lead generation

Analytics & ROI

Content writing

Project management

German language

English language

Job description

Oviva is seeking a Marketing Lead (B2B) to drive Germany’s B2B marketing strategy, elevate physician-focused campaigns, and generate qualified leads across the healthcare ecosystem. The role owns multi-channel activation and content strategy to align with commercial goals.

You will optimize the B2B Doctors’ Website, monitor ROI, and collaborate with Sales, Product, and external partners to maximize inbound growth and brand impact.