Retention & CRM marketing manager

ZAVA; United States; Hybride; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Remote, hybrid, and flexible working

MacBook Pro

Annual training budget

Health insurance

Company pension scheme

Wellness benefits

Résumé du poste

ZAVA ищет специалиста по CRM и удержанию пациентов для немецкоязычного сегмента Германии. Вы будете развивать стратегию CRM, планировать дорожку клиента и запускать персонализированные кампании по email, SMS и мессенджерам.

Кандидат должен иметь опыт в управлении CRM-каналами, владение инструментами типа Braze/Klaviyo и умение анализировать метрики эффективности для внедрения улучшений. Роль предусматривает гибридный график, поддержку команды и соответствие требованиям регуляторики.

Qualifications

• Опыт в управлении CRM-стратегиями и кампаниями.
• Глубокое понимание жизненного цикла клиента.
• Навыки персонализации и омниканальных кампаний.
• Умение работать с HTML/CSS и базовой аналитикой.

Responsabilités

• Владение стратегией удержания и CRM для немецкоязычных пациентов.
• Разработка дорожки клиента и плана омниканальных кампаний.
• Запуск и тестирование персонализированных коммуникаций по email, SMS и WhatsApp.
• Аналитика камплений: открытие, клики, конверсии и отписки.

Connaissances

German language (Fluent)

CRM marketing

Email marketing

SMS marketing

WhatsApp marketing

Lifecycle management

A/B testing

Data analytics

HTML & CSS

Stakeholder management

Formation

Degree in Marketing / Digital

Outils

Customer.io

Klaviyo

Braze

Description du poste

Описание

We believe healthcare should be accessible, dependable and affordable for everyone. Now part of Hims & Hers Health, Inc., one of the fastest-growing digital health companies in the world, we’re entering an exciting new chapter as we expand our reach and accelerate our impact.

Задачи

• Own and evolve the Retention and CRM strategy, with a focus on German-speaking patients/ZAVA Germany locale, aligned with business objectives and senior leadership direction.
• Define and own the CRM and lifecycle roadmap, balancing short-term performance with long-term growth.
• Drive innovation in Email and SMS (WhatsApp) marketing through personalisation and automation.
• Lead the strategic planning and execution of multi-cycle omni-channel campaigns.
• Implement and refine processes for QA, A/B testing, list segmentation, and personalisation.
• Own CRM platform capability, including tooling strategy, governance, access, and best practices.
• Identify opportunities to improve technical setup, automation, and data usage.
• Analyse campaign performance data to uncover trends, generate insights, and drive continuous improvement.
• Create reports highlighting key performance indicators like open rates, click-throughs, conversions, and unsubscribes.
• Create reports highlighting key retention metrics: RRs, active and churned patients, qualitative data analysis.
• Ensure consistent brand voice and compliance with email regulations and best practices.
• Guide email content structure and optimisation strategies to internal stakeholders.

Требования

• Fluent German, written and spoken.
• Proficient English - able to effectively communicate with internal teams, written and spoken.
• Demonstrable experience in CRM marketing management (Email / SMS / WhatsApp).
• Demonstrable experience owning CRM strategy and execution.
• Deep understanding of customer lifecycle.
• Proficiency in complex automated journeys and data-driven marketing.
• Testing - you have proven experience validating hypotheses and are familiar with testing models as well as statistical significance.
• User segmentation - you are familiar with implementing complex user segmentation to optimise user journeys.
• Hands-on experience with HTML & CSS.
• Hands-on experience using customer.io, Braze, Klaviyo or similar CRM platforms.
• Strong stakeholder management and collaboration skills.
• Relentless goal focus - you can own a project or KPI and get stuff done with a strong sense of ownership.
• Iterate and test mentality.
• Excellent attention to detail.
• Highly analytical with strong numeracy and statistical skills.
• Будет плюсом: Degree or relevant experience in design;
• Data Analytics and dashboard reporting skills;
• Experience in D2C eCommerce, healthcare, or a highly regulated industry

Условия

• 33 days per annum pro-rata (inclusive of public and bank holidays)
• Your birthday (or another day) off
• Company pension scheme
• Health & Personal Leave
• Free access to Wellness Cloud, advice, counselling, and corporate discounts
• Healthcare cashback plan through SimplyHealth 20% off ZAVA products & services for you and your friends and family
• Remote, hybrid, and flexible working (role dependent)
• MacBook Pro
• Flexible bank holidays - take the ones that matter the most to you
• Annual £500 training budget
• Vitality Private Health Insurance + Vitality discounts & headspace membership
• Workplace Nursery
• Salary Sacrifice Scheme Pension
• Salary Sacrifice Scheme Holiday entitlement increases with tenure
• Company sabbatical after 2 years
• Opportunity to work from overseas for 2 months each year
• Gift vouchers after 3, 5, and 10 years of service
• Season ticket loan
• Cycle to work scheme