Marketing Automation Specialist – Pardot

Spear Marketing Group; United States; Remote; USD 40,000 - 70,000; Part time

Job summary

A fast-growing B2B marketing agency seeks a Pardot marketing automation expert to manage marketing campaigns and collaborate with various clients. This role requires in-depth knowledge of Pardot, strong communication skills, and attention to detail, with opportunities for career growth. Candidates must have 4+ years of Pardot experience and be self-starters able to work effectively both independently and as part of a team.

Qualifications

• 4+ years of Pardot experience required.
• Experience with other automation platforms preferred.
• Strong communication and organizational skills.

Responsibilities

• Plan, execute, and report on marketing automation campaigns.
• Analyze campaign performance and provide reports.
• Troubleshoot issues with Pardot and Salesforce.

Skills

Pardot

Communication

Attention to detail

Organizational skills

Education

Pardot Certification

Tools

Marketo

HubSpot

Salesforce

Google Analytics

Google Tag Manager

Adobe Analytics

Job description

We are a fast-growing B2B marketing agency looking for a Pardot marketing automation expert (additional expertise in Marketo or HubSpot is huge ), who is both a self-starter and a team player, and knows how to produce results. They will have the opportunity to work with multiple clients and will have the support of a larger team of technical, strategic, and creative specialists. Position is 100% remote ( US candidates only ).

Responsibilities:

• Planning, execution, testing and reporting for various marketing automation campaigns (including inbound, lead nurturing, lead scoring and grading, and lead management)
• Provide reporting and analysis on program performance data and funnel attribution
• Monitoring and continually improving campaigns (iteration, A/B testing, etc.)
• Work directly with account staff and clients’ marketing department… (i.e., you can communicate well over Zoom as well as through email)
• Collaborating with sales operations through CRM integration with Pardot
• Research, recommend, and execute various 3rd-party integrations based on clients’ MarTech needs
• Troubleshoot Pardot and Salesforce issues in a timely and thorough manner (and HubSpot and Pardot if you have those skills too!)
• Champion best practices within Pardot, while documenting and cross-training internal teams
• Stay abreast of current marketing automation trends, best practices, and strategies

Skills/Qualifications:

• 4+ years Pardot experience (required, certification preferred), Marketo , and/or HubSpot experience (optional, but certification preferred)
• Experience with other automation platforms (e.g., Eloqua, Iterable, SFMC, etc.)
• Exceptional communication skills
• Documenting/training materials
• Can-do attitude with a strong focus on bringing results
• Must be able to work independently as well as part of a team
• Strong attention to detail and organizational skills

Pluses:

• Agency experience strongly preferred
• B2B SaaS industry experience
• ABM experience
• SEO
• Google Analytics, Google Tag Manager, Adobe Analytics
• A quality headset and the good sense to know when to get on a Zoom call or Slack huddle
• Writing skills… we can always use good thought leadership posts on our blog :)

This is a part time contractor position with potential for full time transition. The ideal candidate would have the experience to hit the ground running with minimal training. If this sounds like you, we’d love to hear from you!