Marketing Automation Specialist

TechOne; New York (NY); On-site; USD 65,000 - 125,000; Part time

Job summary

A leading company is seeking a Marketing Specialist to scale their demand generation efforts for an Enterprise AI platform. This role involves executing automated marketing campaigns and managing engaging multimedia content to enhance customer understanding of AI solutions, aimed at Fortune 1000 companies. Ideal candidates will have strong B2B marketing experience, proficiency in tools like Pardot, and excellent communication skills.

Qualifications

• 3+ years of B2B marketing experience in enterprise SaaS.
• Proven hands-on experience with Pardot and Salesforce.
• Ability to manage multiple projects and pivot quickly.

Responsibilities

• Plan, build, and manage automated B2B marketing campaigns.
• Use StoryPort to publish interactive multimedia content.
• Monitor campaign performance and optimize based on insights.

Skills

Communication

Analytics

Project Management

Education

Bachelor’s degree in Marketing or Business

Tools

Pardot

Salesforce

StoryPort

Job description

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Senior Executive at Hallmark Global Technologies

Position Summary:

We are seeking a performance-driven Marketing Specialist to help scale our demand generation engine and content engagement efforts in support of our Enterprise AI platform. This role will work at the intersection of automation, analytics, and storytelling—using tools like Pardot and StoryPort to create impactful digital experiences for enterprise buyers.

You’ll support campaigns targeting decision-makers in Fortune 1000 companies, helping them understand and adopt our AI-driven solutions for areas such as predictive analytics, intelligent automation, and generative AI applications.

Key Responsibilities:

• Campaign Execution & Automation
• Plan, build, and manage automated B2B marketing campaigns in Pardot, including email nurtures, dynamic landing pages, and gated asset delivery to drive qualified leads.
• Content Activation & Engagement
• Use StoryPort to publish and manage interactive multimedia content (e.g., use cases, explainer videos, platform demos) to support product education and drive deeper engagement across the buying committee.
• Lead Management & Scoring
• Maintain audience segmentation, develop lead scoring models, and align campaign workflows with Salesforce to ensure seamless marketing-to-sales handoff.
• Analytics & Reporting
• Monitor campaign performance, analyze KPIs (CTR, form conversions, MQLs, influenced pipeline), and optimize campaigns based on data insights.
• Work cross-functionally with product marketing and sales enablement to ensure campaign messaging aligns with platform capabilities, vertical solutions, and enterprise buyer needs.
• Compliance & Governance
• Ensure all outbound communications meet data privacy and brand standards, particularly for regulated industries (e.g., finance, healthcare, government).

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of B2B marketing experience, ideally in enterprise SaaS, AI platforms, or cloud-based technologies.
• Proven hands-on experience with Pardot (or similar MAP) and Salesforce.
• Strong written and verbal communication skills with a clear grasp of AI/tech concepts.
• Ability to manage multiple projects, meet deadlines, and pivot quickly in a fast-paced environment.

Preferred Skills:

• Pardot Specialist or Consultant Certification
• Familiarity with enterprise AI use cases (e.g., demand forecasting, NLP, computer vision, generative AI)
• Basic HTML/CSS for email and landing page customization
• Experience in account-based marketing (ABM) campaigns targeting enterprise accounts

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Administrative, Marketing, and Business Development

• Industries

  IT Services and IT Consulting, IT System Data Services, and IT System Operations and Maintenance

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