Marketing Automation Specialist

LeadVenture®; United States; On-site; USD 50,000 - 90,000; Full time

Job summary

An innovative company seeks a Marketing Automation Specialist to drive email marketing success. In this dynamic role, you will manage and optimize multiple email platforms, ensuring seamless campaign execution and audience engagement. Your expertise will guide audience segmentation, reporting, and platform migration, making a significant impact on the company's marketing strategy. If you thrive in a collaborative environment and have a passion for digital marketing, this is the perfect opportunity for you to shine and contribute to exciting projects that shape the future of digital retailing.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Advanced certification in email platforms preferred.

Responsibilities

• Manage and optimize email marketing platforms for campaign execution.
• Lead audience segmentation and reporting efforts.

Skills

Email Marketing

Data Analysis

Project Management

Audience Segmentation

Problem-Solving

Education

Bachelor's degree in Marketing

Certification in Email Marketing

Tools

Pardot

Constant Contact

Mailchimp

Salesforce

Microsoft Dynamics

Job description

Marketing Automation Specialist

The Marketing Automation Specialist will be responsible for managing and optimizing our email marketing platforms to ensure seamless campaign execution and audience engagement. This role will serve as a subject matter expert on multiple email platforms, including Pardot, Constant Contact, and Mailchimp, and will play a critical role in audience segmentation, campaign setup, reporting and platform migration.

Here is more of what you’ll get to do:

1. Serve as a subject matter expert for Pardot, Constant Contact, and Mailchimp.
2. Manage audience maintenance across multiple email platforms.
3. Generate and analyze monthly email reports to measure campaign performance.
4. Build and send emails across various platforms with precision and attention to detail.
5. Develop HTML email builds for paid media campaigns.
6. Create custom Salesforce reports for targeted audience segmentation.
7. Lead audience segmentation efforts to ensure relevant and personalized content delivery.
8. Set up and execute campaigns within Salesforce and Microsoft Dynamics.
9. Lead form integration efforts with Salesforce and Click Dimensions.
10. Design and implement email automation journeys using Pardot, Constant Contact, and Mailchimp.
11. Oversee platform migration initiatives for Pardot, Constant Contact, and Mailchimp.

You’ll thrive in this role if you have:

1. Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
2. Advanced certification in email marketing platforms such as Pardot, Constant Contact, or Mailchimp is preferred.
3. Proven coursework or certifications in data analysis or digital marketing is a plus.
4. Proven experience working with multiple email platforms, including Pardot, Constant Contact, and Mailchimp.
5. Extensive experience in building and sending emails.
6. Strong background in email reporting and data analysis.
7. Experience in form setup and response management.
8. Proficiency in creating custom reports and audience segmentation within Salesforce.
9. Excellent project management skills with the ability to manage multiple tasks simultaneously.
10. Strong analytical and problem-solving skills, with attention to detail.
11. Ability to work collaboratively in a team environment and communicate effectively.

Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we’re looking for, it is not a checklist. We encourage you to apply!

This role is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington.

Who we are:

LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, Dealer Car Search, Frazer, Net Driven, Direct Communications, Inc. (DCi), Powersports Support, Level 5, PSM Marketing, Monroney Labels, and Interact RV. We are an international company with offices located in the United States, Mexico (Juniper Data Center), Belize (Dealer Spike Belize), India and The Netherlands. Together, we are LeadVenture.

LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.