Marketing Automation Specialist

Spear Marketing Group; United States; Remote; USD 30,000 - 65,000; Part time

Job summary

A fast-growing B2B marketing agency seeks a remote Marketing Automation Expert to enhance their marketing automation efforts. The ideal candidate will manage marketing campaigns across various platforms, deliver detailed reporting, and ensure effective integration with clients' marketing strategies. This part-time contractor position offers a path to full-time employment for someone ready to take the lead with minimal oversight.

Qualifications

• 4+ years experience with Marketo, HubSpot, and/or Pardot (certification preferred).
• Experience with other automation platforms and agency experience strongly preferred.

Responsibilities

• Planning, executing, testing, and reporting for various marketing automation campaigns.
• Provide reporting and analysis on program performance data and funnel attribution.
• Troubleshoot Marketo, Pardot, HubSpot, and Salesforce issues.

Skills

Communication

Attention to Detail

Organizational Skills

Independent Work

Education

Bachelor’s degree in a relevant field

Tools

Marketo

HubSpot

Pardot

Salesforce

Eloqua

Job description

We are a fast-growing B2B marketing agency looking for a marketing automation expert (Marketo, HubSpot, Pardot) who knows one or multiple MA platforms cold, is both a self-starter and a team player, and knows how to produce results. He/she will have the opportunity to work with multiple clients and will have the support of a larger team of technical, strategic, and creative specialists. Position is 100% remote (US candidates only).

Responsibilities:

• Planning, execution, testing and reporting for various marketing automation campaigns (including inbound, lead nurturing, lead scoring and lead management)
• Provide reporting and analysis on program performance data and funnel attribution
• Monitoring and continually improving campaigns (iteration, A/B testing, etc.)
• Work directly with account staff and clients’ marketing department… (you communicate well on the phone as well as through email)
• Collaborating with sales operations through CRM integration with marketing automation platforms
• Research, recommend, and execute various 3rd-party integrations based on clients’ martech stack needs
• Troubleshoot Marketo, Pardot, HubSpot, and Salesforce issues in a timely and thorough manner
• Champion best practices within marketing automation platforms, while documenting and cross-training internal teams
• Stay abreast of current marketing automation trends, best practices, and strategies

Skills/Qualifications:

• Bachelor’s degree in a relevant field or equivalent experience
• 4+ years Marketo, HubSpot, and/or Pardot experience (certification preferred)
• Experience with other automation platforms (e.g., Eloqua, etc.)
• Exceptional communication skills
• Documenting/training materials
• Can-do attitude with a strong focus on bringing results
• Must be able to work independently as well as part of a team
• Strong attention to detail and organizational skills

Pluses:

• Agency experience strongly preferred
• B2B SaaS industry experience
• ABM experience
• SEO
• A quality headset and the good sense to know when to get on a Zoom call or Slack huddle
• Writing skills… we can always use good thought leadership posts on our blog :)

This is a part time contractor position with potential for full time transition. The ideal candidate would have the experience to hit the ground running with minimal training. If this sounds like you, we’d love to hear from you!