Marketing Automation Specialist - Salesforce Marketing Cloud, LHH (Global; remote)

Knightsbridge Solutions, L.L.C.; Wrangle Hill (DE); Remote; USD 62,000 - 78,000; Full time

Job summary

A leading company in the field of human resources is seeking a Marketing Automation Specialist to join their remote team. This role focuses on the creation and management of campaigns in Salesforce Marketing Cloud. The ideal candidate will have strong technical skills, particularly in HTML and A/B testing, combined with a collaborative spirit to work across teams. Comprehensive benefits and growth opportunities are part of the offering.

Benefits

Comprehensive health plans

401K

Paid leave

Flexibility in hours

Access to latest tools and technology

Qualifications

• 2+ years in marketing automation with preference for Salesforce Marketing Cloud experience.
• Proficiency in marketing automation tools and strong skills in HTML and CSS.
• Experience in A/B testing and analytics, with good problem-solving skills.

Responsibilities

• Design and manage end-to-end digital campaigns in Salesforce Marketing Cloud.
• Set up and refine automated workflows and marketing journeys.
• Analyze campaign performance and provide insights.

Skills

HTML

CSS

Ampscript

A/B testing

Analytics

SQL

Data manipulation

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Computer Science

Tools

Salesforce Marketing Cloud

Email Studio

Web Studio

Journey Builder

Automation Studio

Job description

Marketing Automation Specialist – Salesforce Marketing Cloud (Remote, North America, France, UK&I, DE, CH, SP)

We are seeking a Marketing Automation Specialist with expertise in marketing automation systems to join our marketing team. This role focuses on the hands-on creation and management of marketing campaigns within the Salesforce Marketing Cloud environment. The role reports to the Marketing Automation Manager.

Reporting Relationship:

• Part of the Digital Marketing team at LHH, reporting to the Marketing Automation Manager.

Location:

• Fully remote. Preference for candidates in US Eastern, GMT, or GMT +1 time zones, but other qualified candidates will be considered.

Key Responsibilities:

1. Email and Campaign Execution:
   • Design, implement, and manage end-to-end digital campaigns in Salesforce Marketing Cloud.
   • Build and optimize email marketing campaigns, templates, and responsive designs.
   • Ensure emails are optimized for deliverability, engagement, and conversions.
   • Utilize A/B testing to improve campaign effectiveness.
   • Develop and manage lead nurture journeys.
2. Automation and Journey Building:
   • Set up, monitor, and refine automated workflows and marketing journeys.
3. Reporting and Analysis:
   • Analyze campaign performance and provide insights.
   • Develop reporting structures and communicate findings.
4. Data and Database Management:
   • Manage data extensions, segmentation, and list hygiene.
   • Ensure data accuracy and compliance.
5. Collaboration and Support:
   • Work with global, regional, and cross-functional teams.
   • Support ad-hoc automation requests and troubleshoot SFMC issues.
   • Collaborate to optimize internal processes.

Qualifications:

• Bachelor’s degree in Marketing, Computer Science, or related field.
• 2+ years in marketing automation, with preference for Salesforce Marketing Cloud experience.
• Proficiency in Email Studio, Web Studio, Journey Builder, Automation Studio.
• Strong HTML, CSS, and Ampscript skills.
• Experience with A/B testing, analytics, SQL, and data manipulation.
• Excellent problem-solving and communication skills.

Preferred Additional Qualifications:

• Salesforce Marketing Cloud certification.
• Other marketing platform certifications.
• Knowledge of integrations with other platforms.

What We Offer:

• Growth opportunities within a global leader in human resources.
• Dynamic, supportive work environment.
• Access to latest tools and technology.
• Flexible hours and remote work options.
• Focus on learning and innovation.

Benefits:

• Comprehensive health plans, 401K, paid leave, and more.

Compensation:

$62,000 - $78,000 plus annual bonus, based on experience and location.

About LHH:

LHH empowers professionals and organizations through advisory services and talent solutions, with a global presence and over 50 years of experience.

Visit www.lhh.com for more information.

LHH is an Equal Opportunity Employer/Veterans/Disabled.