Marketing Automation Specialist - Salesforce Marketing Cloud, LHH (Global; remote)

Lee Hecht Harrison; Orlando, Jacksonville (FL, FL); Remote; USD 62,000 - 78,000; Full time

Job summary

A leading company in talent solutions is seeking a Marketing Automation Specialist to join their global marketing team. This fully remote role focuses on managing marketing campaigns within Salesforce Marketing Cloud, requiring expertise in automation, data management, and strong communication skills. The position offers growth opportunities and a supportive environment, with a competitive salary and benefits package.

Benefits

Growth opportunities

Flexible hours

Remote work

Emphasis on learning and innovation

Medical, dental, vision insurance

401K or deferred compensation plans

PTO, holidays, parental leave

Qualifications

• 2+ years in marketing automation; Salesforce Marketing Cloud experience preferred.
• 3-4 years in marketing automation roles.
• Salesforce Marketing Cloud certification a plus.

Responsibilities

• Design, implement, and manage digital campaigns in Salesforce Marketing Cloud.
• Set up, monitor, and refine automated workflows and customer journeys.
• Analyze campaign data and develop reporting structures.

Skills

HTML

CSS

Ampscript

A/B testing

Analytics

SQL

Problem-solving

Communication

Project Management

Education

Bachelor's degree in Marketing, Computer Science, or related field

Job description

Description

Position at LHH (Global)

Marketing Automation Specialist - Salesforce Marketing Cloud preferred, LHH (Global - Remote)

We are seeking a Marketing Automation Specialist with expertise in marketing automation systems to join our marketing team. This role focuses on the hands-on creation and management of marketing campaigns within Salesforce Marketing Cloud. The role reports to the Marketing Automation Manager.

Reporting Relationships:

• Part of the Digital Marketing team at LHH, reporting to the Marketing Automation Manager.

Location:

• Fully remote environment. Preference for candidates in US Eastern, GMT, or GMT+1 time zones; other qualified locations considered.

Key Responsibilities:

1. Email and Campaign Execution: Design, implement, and manage digital campaigns in SFMC; build email templates; optimize for deliverability and engagement; conduct A/B testing; develop lead nurture journeys.
2. Automation and Journey Building: Set up, monitor, and refine automated workflows and customer journeys based on segmentation and goals.
3. Reporting and Analysis: Analyze campaign data; develop reporting structures; communicate insights to teams.
4. Data Management: Manage data extensions, segmentation, and ensure data accuracy and compliance.
5. Collaboration: Work with global and regional teams; support ad-hoc automation requests; collaborate to improve processes.

Qualifications:

• Bachelor's degree in Marketing, Computer Science, or related field.
• 2+ years in marketing automation; Salesforce Marketing Cloud experience preferred (Email Studio, Web Studio, Journey Builder, Automation Studio).
• 3-4 years in marketing automation roles.
• Strong HTML, CSS, Ampscript skills; experience with A/B testing, analytics, SQL.
• Excellent problem-solving, communication, and project management skills.

Additional Qualifications:

• Salesforce Marketing Cloud certification a plus; other marketing automation platform certifications beneficial.

What We Offer:

• Growth opportunities, supportive environment, latest tools.
• Flexible hours, remote work, emphasis on learning and innovation.

Benefits:

• Medical, dental, vision, wellness, Life/AD&D insurance.
• 401K or deferred compensation plans.
• PTO, holidays, parental leave.

Compensation:

$62,000 - $78,000 plus annual bonus, based on experience and location.

About LHH:

LHH helps professionals and organizations achieve goals through advisory services and talent solutions, with a global presence and over 50 years of experience. Part of the Adecco Group, committed to innovation and human care.