Marketing Automation Specialist

HireTalent - Staffing & Recruiting Firm; United States; Remote; USD 85,000 - 110,000; Full time

Job summary

An innovative staffing firm is seeking a Marketing Technology Specialist to join their Sales Enablement Marketing team. This remote role involves implementing and optimizing marketing tools to support cross-functional teams. The ideal candidate will have a strong background in marketing automation, project management, and digital campaigns. You will act as a liaison between marketing, IT, and vendors, ensuring successful delivery of marketing technology strategies. If you are solution-oriented and thrive in a dynamic environment, this opportunity is perfect for you.

Qualifications

• 3+ years experience in marketing or product ownership.
• Strong understanding of marketing workflows and digital campaigns.

Responsibilities

• Implement and integrate marketing tools to align with business needs.
• Gather business requirements by engaging stakeholders across functions.

Skills

Marketing

Product Ownership

Sales

Marketing Automation

Project Management

Digital Campaigns

Multi-channel Marketing Strategies

Agile Methodologies

Scrum Methodologies

Tools

SproutLoud

API Integrations

Reporting Tools

Job description

Direct message the job poster from HireTalent - Staffing & Recruiting Firm

Account Manager | Recruitment, Staffing, CRM

Client's Marketing organization is seeking a Marketing Technology Specialist with an innovative mindset to join the Sales Enablement Marketing team as a contractor. This is a remote role, available nationwide. As a contractor, you will be responsible for the implementation and optimization of marketing tools and platforms. The ideal candidate will have proven experience supporting cross-functional teams in delivering solutions that meet both business and technical objectives.

Key Role Functions:

• Participate in the implementation and integration of marketing tools to ensure they align with business needs.
• Gather and document detailed business requirements by engaging stakeholders across different business functions, ensuring alignment with business objectives.
• Act as a liaison between marketing, IT, and external vendors to ensure successful delivery of product features and functionality.
• Develop user stories, use cases, and acceptance criteria to support development teams in creating solutions that meet agent needs.
• Serve as a key stakeholder in developing marketing technology strategies that support overall business objectives, including lead generation, book of business digital, social, and direct marketing campaigns.

Required Qualifications:

• 3+ years of experience in marketing, product ownership, or sales with at least 2 years of experience in marketing automation or similar tools.
• Solution-oriented with the capability to work independently.
• Ability to manage multiple projects and prioritize tasks effectively.
• Strong understanding of marketing workflows, digital campaigns, and multi-channel marketing strategies.

Preferred Qualifications:

• Experience supporting the implementation of SproutLoud or similar Through-Channel Marketing Automation platforms.
• Experience in the IT, digital marketing, or insurance/healthcare industries.
• Proven experience with agile and scrum methodologies.
• Knowledge of API integrations, data mapping, and reporting tools is a plus.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care

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