Marketing Automation Specialist, Fan Engagement

Eliassen Group; Providence (RI); Remote; USD 100,000 - 125,000; Full time

Job summary

An innovative firm is looking for a Marketing Automation Specialist to join their dynamic Fan Engagement Marketing team. This fully remote role involves executing outbound CRM campaigns and leveraging data to optimize marketing strategies. The ideal candidate will possess a strong CRM background and be proficient in various marketing automation tools. With a focus on collaboration and creativity, this position offers an exciting opportunity to drive results and enhance fan engagement through targeted marketing efforts. Join a company committed to making a positive impact in the industry!

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Match

Sick Leave

Referral Program

Qualifications

• 3+ years of experience in CRM and marketing automation.
• Strong analytical skills with a focus on KPIs and metrics.

Responsibilities

• Manage and execute marketing campaigns across various channels.
• Collaborate with stakeholders to optimize campaign performance.

Skills

CRM Tools

HTML Editing

Data Analysis

Email Marketing

A/B Testing

Photoshop

Education

Bachelor's Degree

Tools

Epsilon PeopleCloud

Adobe AEP

Marketo

SFMC

Job description

Marketing Automation Specialist, Fan Engagement

Location: Anywhere (Remote)

Type : Permanent

Category : Program / Project Management

Industry : Technology

Workplace Type : Remote

Reference ID : JN -042025-101656

Date Posted : 04 / 13 / 2025

Shortcut : Description

Description: 100% Remote

Our client, a leading major sports league, is seeking a passionate and innovative leader with a strong CRM background to join our Fan Engagement Marketing team. This team focuses on optimizing marketing strategies, planning, measurement, and channel activation through paid and outbound marketing channels to support organizational priorities. We leverage transactional data, fan profiles, research, insights, and real-time behaviors to identify market trends, grow audiences, and optimize media efforts across various platforms and geographies to drive results.

The Marketing Automation Specialist will execute outbound CRM campaigns, collaborating with Marketing, Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies/vendors.

This is a full-time, permanent position offering a competitive salary and benefits. Candidates must be willing to work on a W2 basis.

Rate : $45 - $55 / hr. W2

Responsibilities :

• Manage and execute marketing campaigns from request to deployment, focusing on channels like email, SMS, and push notifications.
• QA touchpoints, personalization, dynamic content, etc.
• Build and deploy campaigns, utilizing machine learning, predictive modeling, and personalized content.
• Design A/B and multivariate tests for continuous improvement.
• Optimize lifecycle campaigns (e.g., onboarding, reactivation) using insights and automation tools to increase fan lifetime value.
• Extract insights for future campaign optimization.
• Collaborate with stakeholders and vendors to develop effective strategies to meet performance goals.

Experience Requirements :

• Bachelor’s degree with 3+ years of relevant experience.
• Experience with CRM tools (e.g., Epsilon PeopleCloud, Movable Ink, Attentive) and enterprise marketing automation platforms (e.g., Adobe AEP, AJO, CJA, Campaign, Marketo, SFMC).
• HTML editing skills for template modifications.
• Deep understanding of KPIs, metrics, and reporting.
• Proficiency in Photoshop.

Benefits include medical, dental, vision, pre-tax accounts, voluntary benefits, 401(k) with match, and sick leave, for W2 employees working 30+ hours/week.

For inquiries, verify any contact claiming to be from Eliassen Group with a valid Eliassen.com email and avoid sharing personal info with unverified contacts. Report any fraudulent activity to [emailprotected].

About Eliassen Group :

Eliassen Group provides strategic consulting in human-powered solutions with over 30 years of experience. We operate across the U.S. and Europe, committed to positively impacting employees, clients, and communities.

We are an Equal Opportunity Employer. Qualified applicants will be considered without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, veteran status, or disability.

Referral Program: Earn $1,000 for successful referrals!