Marketing Configuration Specialist, Automation

Scpress; United States; Remote; USD 65,000 - 80,000; Full time

Job summary

An established industry player is seeking a detail-oriented Marketing Configuration Specialist to optimize automated marketing workflows. This role is crucial for enhancing audience engagement through structured automation and data integrity. Collaborating closely with the Marketing Automation Manager, you will ensure seamless engagement experiences while developing A/B testing strategies to improve campaign performance. Join a dynamic team that values innovation and offers a flexible work culture, competitive benefits, and opportunities for professional growth in a rapidly evolving digital landscape.

Benefits

Healthcare coverage

401(k) with employer match

Competitive paid time off

Mental health benefits

Wellness resources

Qualifications

• Strong experience with Braze and event-based automation workflows.
• Proficiency in Liquid Logic and basic HTML/CSS for adjustments.

Responsibilities

• Configure and maintain automated workflows within Braze.
• Monitor automation systems for errors and troubleshoot as needed.

Skills

Braze

Liquid Logic

HTML/CSS

A/B Testing

Amplitude

Data Governance

Troubleshooting

Education

Bachelor's degree in Marketing

Two years of experience

Job description

Marketing Configuration Specialist, Automation

McClatchy Media is seeking a detail-oriented and results-driven Marketing Configuration Specialist, Automation, who is responsible for building, configuring and optimizing automated marketing workflows within McClatchy’s Braze ecosystem. This role is instrumental in scaling audience engagement through structured automation, ensuring data integrity and enabling performance-driven refinements to campaigns. The Automation Specialist works in close alignment with the Marketing Automation & Orchestration Manager and partners closely with the Orchestration Specialist to deliver seamless non-subscriber engagement experiences.

The anticipated base pay range for this position is between 65k and 80k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

DUTIES & RESPONSIBILITIES

• Configure and maintain automated workflows and campaigns, ensuring efficiency, scalability and accuracy within Braze based on project goals and outlines provided by Marketing Automation & Orchestration Manager
• Monitor automation systems for errors, latency, or performance issues; troubleshoot and escalate as needed in partnership with CRM Data Analyst
• Develop and execute A/B and multivariate testing strategies to optimize campaign automation performance.
• Ensure data governance across automated journeys by validating input sources, segmentation logic and performance triggers.
• Collaborate with the Orchestration Specialist to align automation processes with real-time engagement initiatives.
• Assist in the implementation of Liquid Logic to personalize content within automated campaigns.
• Support QA efforts, documentation and campaign auditing to uphold standards and best practices.
• Contribute insights and recommendations based on campaign analytics and post-implementation performance data.
• Stay informed on automation trends and platform capabilities, with a focus on Braze and Amplitude integration.

REQUIREMENTS:

• Strong hands-on experience with Braze and event-based automation workflows.
• Proficiency in Liquid Logic and basic HTML/CSS for email and messaging template adjustments.
• Understanding of customer data models and segmentation in lifecycle marketing.
• Experience with A/B and multivariate testing methodologies.
• Familiarity with Amplitude or similar analytics platforms for campaign performance tracking.
• Excellent organizational and troubleshooting skills; detail-oriented with a passion for systems efficiency.

EDUCATION AND EXPERIENCE:

• Bachelor's degree (B.A. or B.S.) from four-year college or university; preferably in marketing, or the equivalent education, experience, skills and knowledge needed to perform the tasks and responsibilities of the position.
  • Minimum qualifications: Two years of experience in field or in comparable fields, Bachelor’s degree (B.A. or B.S.) from four-year college or university preferred; computer skills.

ABOUT MCCLATCHY MEDIA

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger.

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

McClatchy strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

Our overall benefits package also includes a 401(k) with employer match, competitive paid time off and corporate holidays, and a variety of mental health benefits. For more information on McClatchy's benefit plan, please visitMcClatchyLivewell.com .

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.