Email Marketing Specialist, Automation

Yamibuy; Brea (CA); On-site; USD 56,000 - 70,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen Lifecycle-Marketing-Spezialisten, der die Strategieentwicklung und -ausführung für automatisierte Marketingkanäle leitet. In dieser Schlüsselrolle arbeiten Sie eng mit verschiedenen Teams zusammen, um die Kundenbindung zu verbessern und die Marketingeffektivität zu steigern. Sie werden die Möglichkeit haben, kreative Inhalte zu erstellen, die auf verschiedene Kundensegmente zugeschnitten sind, und dabei die neuesten Best Practices im E-Commerce zu nutzen. Wenn Sie eine Leidenschaft für Kundenengagement und Datenanalyse haben, ist dies die perfekte Gelegenheit für Sie.

Benefits

401(k) matching

Health, dental, and vision insurance

Paid time off

On-site gym and game rooms

Employee discounts

Complimentary coffee and snacks

Qualifications

• 3+ Jahre Erfahrung in der Lifecycle-Marketing- oder Marketing-Operations-Rolle.
• In-depth Kenntnisse in Datenworkflows und Kunden-Segmentierung.

Responsibilities

• Zusammenarbeit mit Produkt- und Technikteams zur Implementierung automatisierter Marketingkanäle.
• Entwicklung und Durchführung von Tests zur kontinuierlichen Verbesserung der Kundenerfahrung.

Skills

E-Mail-Marketing-Automatisierung

Kundenengagement

Datenanalyse

Personalisierung

E-Commerce-Marketing

Education

Bachelor-Abschluss

Tools

Iterable

Job description

Brea, United States | Posted on 03/31/2025

Job Summary:

In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, focusing on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary contact for customer engagement and facilitate cross-functional collaboration.

About Yami:

Founded in 2013, Yami’s mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation:

• 401(k) matching
• Health, dental, and vision insurance
• Paid time off (vacation, sick days, and holidays)
• $56K and above for Jr. Specialist Candidate
• $70K and above for Sr. Specialist Candidate
• On-site gym and game rooms
• Employee discounts
• Complimentary coffee and snacks

Job Responsibilities:

1. Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channels.
2. Develop and execute iterative testing strategies to improve customer experience continuously (e.g., Email Trigger).
3. Create Yami-branded content tailored to various customer segments.
4. Analyze customer cohorts and segments to drive growth and optimize campaigns.
5. Design and test campaigns and templates that align content with customer preferences.
6. Track, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagement.

Qualifications:

1. Bachelor’s degree.
2. In-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices.
3. 3+ years of experience in a retention, marketing operations, or lifecycle marketing role.
4. Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base.
5. Exceptional attention to detail and strong interpersonal skills.
6. Experience with Iterable or similar marketing platforms preferred.
7. Self-motivated with the ability to work independently.
8. Bilingual in Mandarin.