Marketing Automation Engineer

WEX; United States; A distancia; USD 120.000 - 160.000; Jornada completa

Descripción de la vacante

WEX is seeking a Marketing Automation Engineer to architect and develop automated, personalized experiences across the customer lifecycle in the Over-The-Road and North America Mobility sectors.

You will collaborate with Marketing Automation CX teams to design journeys, integrate data with CDP, and optimize campaigns. A senior professional with strong analytics, communication, and cross-functional skills will thrive in this role at WEX.

Formación

• Bachelor’s degree in marketing, business, or related field.
• Senior experience in marketing automation and personalization development.
• Strong understanding of marketing automation platforms and analytics tools.
• Excellent written and verbal communication; able to present to technical and non-technical audiences.

Responsabilidades

• Architect marketing automation programs across the lifecycle to engage customers at key moments.
• Demonstrate SME-level expertise and share insights to influence strategy.
• Develop marketing automation journeys and personalization in Salesforce Marketing Cloud; coordinate with data teams.

Conocimientos

Analytical thinking

Communication

Problem solving

Collaboration

Educación

Bachelor’s degree in marketing, business, or related field

Herramientas

Salesforce Marketing Cloud

Marketo

HubSpot

Optimizely

Descripción del empleo

About the Team/Role:

As a WEX Marketing Automation Engineer, you are accountable for the architecture and development of marketing automation programs, engaging customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation CX talent to work with teams across the business and deliver best-in-class automated, personalized experiences building lifecycle automation across complex sectors in the Over-The-Road and North America Mobility industry.

How you’ll make an impact:

• Strategy: Proactively engage with Marketing Automation CX Strategy partners, SMEs in marketing, product and within the business to architect marketing automation that aligns with business objectives and achieves target business outcomes.
• Subject Matter Expertise: Demonstrate expertise by staying at the bleeding edge of marketing automation and personalization trends. Multiply talent by sharing your expertise and insights to impact strategy and educate stakeholders.
• Technical Development: Leverage best in class practices and team processes to develop marketing automation journeys and personalization within Salesforce Marketing Cloud. Solution data needs with CDP and data teams. Communicate requirements, risks and progress.
• Campaign Quality: Partner with Marketing Automation CX Strategists to design acceptance criteria and implement UAT. Monitor performance data to ensure accuracy and uptime.
• Performance Optimization: Establish and monitor KPIs to track the effectiveness of marketing automation initiatives and demonstrate ROI. Leverage testing methodologies, and data analytics to gain insights into campaign performance, customer behavior, and user engagement to inform automation strategies and optimization initiatives. Monitor KPI trends of your automation portfolio and drive corrective action where necessary.

Experience you’ll bring:

• Education: Bachelor’s degree in marketing, business, or a related field.
• Experience: Senior experience in marketing automation and personalization development, with demonstrated success.
• Technical Skills: Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
• Database Marketing Skills: Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools.
• Judgment: A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally.

What will give you an edge:

• Experience in B2B marketing.
• Knowledge of lead scoring and lead management best practices.
• Experience with A/B testing and experimentation.
• Salesforce Marketing Cloud certifications.
• SQL, Amscript, Java, HTML.
• Demonstrated experience leveraging AI tools to optimize marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization engines, and analytics tools.