Marketing Automation Specialist

Technology Alliance Solutions, INC.; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Remote work

Professional development budget

Company certifications

Flexible PTO

Home office setup allowance

Job summary

Technology Alliance Solutions, INC. is seeking a Marketing Automation Specialist to design, implement, and optimize workflows that nurture leads and boost conversions across clients in diverse industries.

The role emphasizes data-driven decisions and collaboration with sales to align processes. The candidate will manage campaigns, perform A/B testing, and ensure data quality across marketing databases, using platforms like HubSpot, Marketo, and Pardot while staying current with industry best

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of experience in marketing automation and email marketing.
• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot).
• Strong analytical skills and experience with marketing analytics.
• Knowledge of HTML/CSS for email template customization.
• Experience with CRM systems and lead management processes.
• Excellent written and verbal communication skills.

Responsibilities

• Design and implement marketing automation workflows and campaigns.
• Develop lead scoring models and customer segmentation strategies.
• Create email marketing campaigns with A/B testing and optimization.
• Set up and manage marketing automation platforms (HubSpot, Marketo, Pardot).
• Analyze campaign performance and provide data-driven recommendations.
• Collaborate with sales teams to align marketing and sales processes.
• Maintain marketing databases and ensure data quality.
• Stay current with marketing automation trends and best practices.

Skills

Marketing analytics

Email marketing

Lead scoring

CRM familiarity

HTML/CSS

Communication

Campaign optimization

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Join our dynamic marketing team as a Marketing Automation Specialist. You'll be responsible for creating, implementing, and optimizing marketing automation workflows that nurture leads and drive conversions for our clients across various industries.

Responsibilities

• Design and implement marketing automation workflows and campaigns
• Develop lead scoring models and customer segmentation strategies
• Create email marketing campaigns with A/B testing and optimization
• Set up and manage marketing automation platforms (HubSpot, Marketo, Pardot)
• Analyze campaign performance and provide data-driven recommendations
• Collaborate with sales teams to align marketing and sales processes
• Maintain marketing databases and ensure data quality
• Stay current with marketing automation trends and best practices

Required Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in marketing automation and email marketing
• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot)
• Strong analytical skills and experience with marketing analytics
• Knowledge of HTML/CSS for email template customization
• Experience with CRM systems and lead management processes
• Excellent written and verbal communication skills

Preferred Qualifications

• HubSpot Marketing Hub certification
• Marketo Certified Expert (MCE)
• Google Analytics certification
• Experience with Salesforce or other CRM platforms
• Knowledge of marketing attribution models
• Experience with landing page optimization and conversion rate optimization

• Competitive salary with quarterly bonuses
• Health, dental, and vision insurance
• Remote work flexibility
• Professional development budget
• Company-sponsored certifications
• Flexible PTO policy
• Home office setup allowance

Ready to Apply?

Join our team and help transform businesses through innovative technology solutions.

Why Work at Technology Alliance Solutions?

Work with cutting-edge technologies and shape the future of business automation.

$5,000 annual learning budget, certifications, mentorship, and clear career paths.

Join a supportive team where your ideas matter and work-life balance is prioritized.