Senior Marketing Automation Specialist

FactSet; Norwalk (CT); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A leading company in financial analytics seeks a Senior Marketing Automation Specialist to drive demand generation through innovative marketing campaigns. This hybrid role will leverage Salesforce Marketing Cloud to optimize marketing strategies and enhance customer engagement, contributing directly to FactSet's growth objectives. The ideal candidate will possess extensive experience in B2B marketing automation and show a commitment to continuous learning and collaboration.

Benefits

Health, life, and disability insurance

Retirement savings plans

Discounted employee stock purchase program

Paid time off for holidays and family leave

Career progression planning with dedicated development time

Qualifications

• 5 years of experience in marketing automation at a B2B company.
• Strong knowledge of B2B marketing channels and tactics.
• Advanced skills in Salesforce Marketing Cloud.

Responsibilities

• Translating marketing campaigns into execution playbooks in Salesforce.
• Managing email nurturing programs to deliver content effectively.
• Analyzing campaign performance and optimizing strategies.

Skills

Marketing Automation

B2B Marketing

Salesforce Marketing Cloud

Interpersonal Skills

Education

Bachelor's Degree or equivalent experience

Tools

Salesforce CRM

Job description

FactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant access

to financial data and analytics that investors use to make crucial decisions.

At FactSet, our values are the foundation of everything we do. They express how we act and operate , serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients’ needs and exceeding their expectations.

Locations:Norwalk, CT | Boston | New York City

Working Environment:Hybrid

Global Marketing at FactSet focuses on driving awareness and demand for FactSet’s current and future solutions in support of company revenue goals. Through thought leadership, awareness initiatives and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client’s greatest challenges through the power of collaboration. All along the customers’ buying journey to retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs, and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.

The Senior Marketing Automation Specialist is a critical role within Marketing Analytics & Operations that allows Marketing to meet our company’s aggressive growth targets by delivering demand generation excellence through execution and optimization of marketing campaigns. The ideal candidate will have experience utilizing Salesforce’s Marketing Cloud Account Engagement (formerly Pardot) automation technology to implement multi-tactic campaign strategies that drive pipeline creation and closed opportunities.

Responsibilities:

• Translating marketing campaigns into campaign execution playbooks within Salesforce Marketing Cloud Account Engagement (formerly Pardot).

• Consulate and stage complicated email nurturing programs to deliver the right content at the right time within the buyer’s journey.

• Creation, maintenance and optimize assets related to execution, this includes folders, campaigns, forms, emails, tracking links.

• Analyze and deliver performance results of assets against benchmarks and suggest strategies for optimizing overall campaign performance to the Program lead.

• Manage prospects gathered through external channels such as industry events and content syndication.

• Deeply understand FactSet’s Pardot implementation processes and guidelines. Develop, refine and adhere to internal workflows and procedures that ensure quality, accuracy, compliance, and overall project efficiency and uphold all approval and sign off procedures.

• Be a team expert on Pardot and its CRM integration to facilitate deep understanding cross the Global team through documentation and education.

• Collaborate closely with Pardot Administrator to FactSet’s utilization of Pardot to meet ongoing digital marketing requirements

• Support and mentor Marketing Automation Specialist.

Qualifications:

• 5 years of marketing automation or similar role at a B2B company, with 3+ years in acampaign execution function.

• Strong knowledgebase of B2B marketing channel and tactics with ability to translate into system execution.

• Advanced experience with Salesforce Marketing Cloud Account Engagement (formerly named Pardot) and Salesforce CRM. Certification as Salesforce Pardot Consultant or Pardot Specialist a plus.

• Demonstrated understanding of the current and emerging marketing technology landscape and a constant desire to learn more.

• Experience working collaboratively with cross-functional, global teams. Excellent interpersonal skills and professionalism.

What's In It For You

At FactSet, our people are our greatest asset, and our culture is our biggest competitive advantage. Being a FactSetter means:

• The opportunity to join an S&P 500 company with over 45 years of sustainable growth powered by the entrepreneurial spirit of a start-up.
• Support for your total well-being. This includes health, life, and disability insurance, as well as retirement savings plans and a discounted employee stock purchase program, plus paid time off for holidays, family leave, and company-wide wellness days.
• Flexible work accommodations. We value work/life harmony and offer our employees a range of accommodations to help them achieve success both at work and in their personal lives.
• A global community dedicated to volunteerism and sustainability, where collaboration is always encouraged, and individuality drives solutions.
• Career progression planning with dedicated time each month for learning and development.
• Business Resource Groups open to all employees that serve as a catalyst for connection, growth, and belonging.

Learn more about our benefits here.

The budgeted salary for this position in the state of Connecticut and in NYC is $80,000 - $100,000 .Salary is just one component of our compensation package and is based on several factors including but not limited to education, work experience, and certifications. Ap plicants must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.

Company Overview:

FactSet ( NYSE:FDS | NASDAQ:FDS ) helps the financial community to see more, think bigger, and work better. Our digital platform and enterprise solutions deliver financial data, analytics, and open technology to more than 8,200 global clients, including over 200,000 individual users. Clients across the buy-side and sell-side, as well as wealth managers, private equity firms, and corporations, achieve more every day with our comprehensive and connected content, flexible next-generation workflow solutions, and client-centric specialized support. As a member of the S&P 500, we are committed to sustainable growth and have been recognized among the Best Places to Work in 2023 by Glassdoor as a Glassdoor Employees’ Choice Award winner. Learn more at www.factset.com and follow us on X and LinkedIn .

At FactSet, we celebrate difference of thought, experience, and perspective. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, protected veteran status or other characteristics protected by law. FactSet participates in E-Verify