Senior Marketing Automation Specialist

WEX; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in payment solutions is seeking a Marketing Automation Specialist to join their global digital marketing team. In this role, you will leverage Salesforce Marketing Cloud to design and optimize customer experiences, monitor campaign performance, and drive measurable growth. The position requires strong analytical skills and a collaborative approach within a dynamic business environment.

Qualifications

• Salesforce Marketing Cloud expertise required.
• Strong analytical skills needed to interpret data effectively.
• Experience in performance reporting and success measurement.

Responsibilities

• Design automated customer experiences using Salesforce Marketing Cloud.
• Analyze campaign performance using Tableau and other tools.
• Maintain and optimize email campaigns for performance.

Skills

Salesforce Marketing Cloud expertise

Analytical skills

HTML/CSS

AMPscript

Interpersonal skills

Team player attitude

Job description

Do you have a passion for driving measurable growth, transformation, and approach your work with boundless curiosity? Join our global digital marketing team and find yourself among highly engaged, like minded professionals. Grow your skills, and your career, as you play a valuable part in rocketing WEX to new heights. As a Marketing Automation Specialist , you will work with teams across the business to design, analyze and optimize multi-channel marketing journeys in Salesforce Marketing Cloud - nurturing leads, driving cross-sell and product utilization, and delivering exceptional customer experiences.

Duties and Responsibilities:

Marketing Automation/Development and Deployment:

Serve as a dedicated resource and primary point of contact for WEX Mobility campaign production/deployment with responsibilities in the following areas:

Work with Revenue Marketing leads and LOB stakeholders to design automated customer experiences and ad hoc email, SMS, and web personalization campaigns

Set-up and configure campaigns in Salesforce Marketing Cloud to support the Consumer Pathways personalization program

Leverage copy/designs created by the Content team to execute campaigns across various WEX business units

Collaborate with cross-functional teams to understand segmentation, personalization and dynamic content needs within email journeys

Maintain Salesforce Marketing Cloud campaigns to keep content up to date (i.e. urls, documents, cloud pages, etc.) while maximizing performance and efficiency

Assist with A/B testing and multivariate testing to optimize email campaigns for engagement and conversion

Monitor email deliverability and implement strategies to maintain a high sender reputation

Performance Analysis :

Serve as a dedicated resource and primary point of contact for analyzing the performance of all Consumer Pathways campaigns with responsibilities in the following areas:

Leverage Tableau dashboard, Salesforce and other tools to analyze campaign performance

Assess campaigns in terms of overall engagement, financial results, user demographics, trends, success metrics and more

Provide insights/recommendations for campaign improvement across channels

Develop periodic reports on campaign performance, insights and recommendations for various internal and external stakeholder audiences

Qualifications:

Required Skills:

Salesforce Marketing Cloud expertise (i.e. Marketing Cloud - Email Studio, Journey Builder; Mobile Studio; MCP - Segments, Web Templates and Campaigns)

Strong analytical skills and the ability to interpret data to make informed decisions

Solid experience with performance reporting/success measurement

HTML/CSS

AMPscript

Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences

Ability to take initiative and lead, motivate, and oversee teams to produce results

Team player attitude and ability to work in a high energy business environment

Preferred (but Not Required) Skills:

Salesforce Certifications

SQL

Experience with Salesforce Mobile Studio and Salesforce Personalization a plus

Familiarity with health benefits and Health Savings Accounts (HSAs) in particular

Experience in consumer healthcare lifecycle marketing a plus

About the company

We simplify complex payment systems for fleets, corporate payments, and healthcare—unlocking insights, opportunities, and efficiencies to give you greater control of your business.

Notice

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