Marketing Automation Specialist

Lucky Lincoln Gaming, LLC; Chicago (IL); On-site; USD 65,000 - 75,000; Full time

Job summary

An established industry player is on the lookout for a Marketing Automation Manager to enhance their marketing strategies. This role involves designing automated campaigns that engage both B2B and B2C customers through various channels, including email and text messaging. Collaborating with cross-functional teams, you will analyze data to optimize performance and personalize customer experiences. The company values a proactive attitude and fosters a positive culture, ensuring that every team member contributes to organizational growth. This is a fantastic opportunity for someone eager to make a significant impact in a dynamic environment.

Qualifications

• Bachelor's degree in marketing or related field required.
• Strong analytical skills with experience in data mining.

Responsibilities

• Design and implement automated customer contact campaigns.
• Analyze campaign performance and customer data for insights.

Skills

Attention to Detail

Communication Skills

Project Management

Analytical Skills

CRM Software Knowledge

B2B Marketing Automation

B2C Marketing Automation

HTML Knowledge

Data Mining

Customer Segmentation

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

HubSpot

SpringBig

Job description

Lucky Lincoln Gaming is seeking a Marketing Automation Manager to make an impact on our organization! As Marketing Automation Manager, you will use various software to automate marketing tasks, such as email and text message campaigns. You will work alongside our marketing team to develop and implement lifecycle and behavior-based contact strategies that increase revenue and efficiency and contribute to our organizational growth.

Responsibilities

1. Design and implement automated B2B and B2C lifecycle and behavior-based customer contact campaigns, including but not limited to email, text message, and mobile push notifications
2. Analyze campaign performance and customer data to identify trends and insights
3. Lead A|B testing programs to identify best-demonstrated practices
4. Leverage data to personalize customer experiences and reward offerings
5. Integrate marketing automation platforms with other software
6. Collaborate with sales, marketing, and operations teams
7. Work with developers and designers to implement marketing initiatives
8. Lead strategic customer segmentation development and analysis
9. Ensure data accuracy
10. Other duties as assigned

Skills and Qualifications

1. Bachelor's degree in marketing, business administration, or related field
2. Strong attention to detail
3. Excellent communication, organizational, and project management skills
4. Strong analytical skills with experience in data mining and customer segmentation
5. Strong knowledge of CRM and database management software
6. Experience with B2B and B2C marketing automation and communication tools (HubSpot, SpringBig)
7. Knowledge of loyalty program technology platforms and industry best practices
8. Working knowledge of HTML
9. Experience in a heavily regulated industry is a plus
10. Working knowledge of TCPA regulations

Our Approach and Values

We operate on EOS (Entrepreneurial Operating System), which helps us prioritize our vision, align our teams, and streamline processes to drive growth and accountability.

Core Values include:

• Get it done attitude! Taking ownership, seeking solutions, and collaborating effectively.
• 5 Star Hospitality! Prioritizing customer needs and extending this mindset to colleagues.
• Positive Culture! Engaging with respect, positivity, and open communication.
• Self-propelled! Desire to learn, grow, and be self-motivated.
• Communicate Forward! Keeping everyone informed and aligned.

Equal Employment Opportunity

Lucky Lincoln Gaming and associated brands are committed to an inclusive workplace, providing equal employment opportunities and accommodations upon request.

Compensation

$65,000 - $75,000 USD

Additional Details

This is a full-time, entry-level position in the Information Technology industry within Gambling Facilities and Casinos. Referrals can increase your chances of interviewing.