Marketing Automation Specialist Chicago, IL

Luckylincoln; Chicago (IL); On-site; USD 65,000 - 75,000; Full time

Job summary

An established industry player is on the lookout for a Marketing Automation Manager to enhance their marketing strategies. In this pivotal role, you will design and implement innovative B2B and B2C lifecycle campaigns, leveraging data to personalize customer experiences and drive engagement. Your analytical skills will help identify trends and optimize performance, while collaboration with various teams will ensure seamless execution of marketing initiatives. Join a forward-thinking company that values a positive culture and a commitment to excellence, and be part of a team that prioritizes growth and accountability in a dynamic environment.

Qualifications

• Bachelor's degree in marketing or related field is required.
• Strong analytical skills with experience in data mining and customer segmentation.

Responsibilities

• Design and implement automated customer contact campaigns.
• Analyze campaign performance and customer data for insights.
• Collaborate with sales and marketing teams on initiatives.

Skills

Attention to detail

Communication skills

Organizational skills

Project management skills

Analytical skills

CRM software knowledge

Data mining

Customer segmentation

HTML knowledge

Experience in regulated industry

Education

Bachelor's degree in marketing

Bachelor's degree in business administration

Tools

HubSpot

SpringBig

Job description

Lucky Lincoln Gaming is seeking an Marketing Automation Manager to make an impact on our organization! As Marketing Automation Manager, you will use various software to automate marketing tasks, such as email and text message campaigns. You will work alongside our marketing team to develop and implement lifecycle and behavior-based contact strategies that increase revenue and efficiency and contribute to our organizational growth!

Responsibilities

• Design and implement automated B2B and B2C lifecycle and behavior-based customer contact campaigns, including but not limited to email, text message, and mobile push notifications.
• Analyze campaign performance and customer data to identify trends and insights.
• Lead A|B testing programs to identify best-demonstrated practices.
• Leverage data to personalize customer experiences and reward offerings.
• Integrate marketing automation platforms with other software.
• Collaborate with sales, marketing, and operations teams.
• Work with developers and designers to implement marketing initiatives.
• Lead strategic customer segmentation development and analysis.
• Other duties as assigned.

Skills and qualifications

• Bachelor's degree in marketing, business administration, or related field.
• Strong attention to detail.
• Excellent communication, organizational, and project management skills.
• Strong analytical skills with experience in data mining and customer segmentation.
• Strong knowledge of CRM and database management software.
• Experience with B2B and B2C marketing automation and communication tools (HubSpot, SpringBig).
• Knowledge of loyalty program technology platforms and industry best practices.
• Working knowledge of HTML.
• Experience in a heavily regulated industry is a plus.
• Working knowledge of TCPA regulations.

Compensation

$65,000 - $75,000 USD

At Lucky Lincoln Gaming, we run on EOS (Entrepreneurial Operating System). EOS is a set of concepts and tools designed to prioritize our vision, align our teams, and streamline processes, ultimately driving growth and accountability throughout the organization.

Our Core Values

• Get it done attitude! We take ownership of our tasks and challenges, actively seeking solutions and utilizing available resources.
• 5 Star Hospitality! Our customers are paramount, and we prioritize their needs with a sense of urgency and attentiveness.
• Positive Culture! We engage our customers and coworkers with respect, positivity, and open communication.
• Self-propelled! We have a strong desire to learn and grow both personally and professionally.
• Communicate Forward! Effective communication is fundamental to our success.