Marketing Automation Specialist (Email)

Ports North; Rolling Meadows (IL); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented digital marketing specialist to enhance their marketing efforts through innovative campaigns. This role involves building and executing marketing strategies, ensuring brand standards, and optimizing campaign performance through A/B testing. The ideal candidate will have a strong background in Salesforce Marketing Cloud and advanced HTML/CSS skills, along with excellent communication abilities. Join a dynamic team where your contributions will directly impact marketing success and drive engagement across multiple channels.

Qualifications

• 3+ years of digital marketing experience with expertise in Salesforce Marketing Cloud.
• Advanced HTML/CSS knowledge for responsive email and landing page creation.

Responsibilities

• Build and support marketing campaigns including email and landing page creation.
• Report on email and marketing automation campaign metrics.

Skills

Digital Marketing Experience

Salesforce Marketing Cloud

HTML/CSS

Marketing Automation

Communication Skills

Education

Bachelor’s Degree

Tools

Salesforce

Job description

Job Description

• Build and support the execution of marketing campaigns, including campaign flow builds, email creation, outbound landing page creation and form creations.
• Ensure responsive email, landing page, and form designs meet Gallagher brand standards and are cross-browser and cross-device compatible.
• Build and execute test strategies, including A/B multi-variant testing, to optimize campaign performance.
• Report on critical email and marketing automation campaign metrics.
• Serve as a Subject Matter Expert on marketing automation best practices, including campaign execution, email and landing page creation, and email deliverability.
• Stay updated on email and marketing automation best practices and capabilities.

Qualifications/Skills

• 3+ years of digital marketing experience with expertise in Salesforce Marketing Cloud or similar platforms. Certifications in Salesforce Marketing Cloud preferred.
• Advanced HTML/CSS knowledge and skills in building responsive emails and landing pages.
• Strong marketing automation experience with familarity ofCRM systems, such as Salesforce
• Bachelor’s Degree required or equivalent combination of experience and education.
• Excellent communication skills: written, verbal, presentation.
• Ability to work collaboratively and independently in a fast-paced environment.