Marketing Automation & Personalization Specialist

John Hancock; Boston (MA); Hybrid; USD 73,000 - 122,000; Full time

Job summary

John Hancock seeks a Digital Marketing Automation Specialist to execute and optimize product and brand marketing through scalable, data‑driven automation. This role focuses on translating strategy into high‑quality campaigns, personalized journeys, and automated experiences, including long‑term care initiatives and broader customer engagement.

Collaborate with Product Marketing, Brand, Analytics, AI, and Technology to ensure reliable execution, measurable outcomes, and personalized activation

Qualifications

• 3–5 years of experience in marketing automation or digital marketing with end‑to‑end campaign build/execution.
• Hands‑on experience with Adobe Marketo including workflows, segmentation, and triggered automation.
• Experience supporting Salesforce integrations or CRM‑connected marketing programs; know data hygiene and governance.
• Strong analytical skills with campaign reporting, metrics, and performance analysis, including A/B testing and optimization.
• Comfort in regulated environments with attention to detail, process, and compliance.
• Ability to translate marketing needs into technical execution and communicate across teams.
• Comfort operating with ambiguity and balancing multiple stakeholders.

Responsibilities

• Execute build, testing, deployment, and maintenance of automated campaigns and journeys across email and digital channels.
• Support audience activation and personalization using customer attributes and signals; collaborate with data/tech teams and leverage CDP inputs.
• Operate marketing automation platforms (Marketo, related tools) and QA, troubleshoot, and apply best practices.
• Collaborate with Tech/MarTech to integrate marketing platforms with CRM and data feeds for reliable data flow.

Skills

Marketing automation

Adobe Marketo

Salesforce integrations

Campaign reporting

A/B testing

Compliance

Tools

Marketo

Salesforce

Adobe CDP

Job description

John Hancock seeks a Digital Marketing Automation Specialist to execute and optimize product and brand marketing through scalable, data‑driven automation. This role focuses on translating strategy into high‑quality campaigns, personalized journeys, and automated experiences, including long‑term care initiatives and broader customer engagement.

Collaborate with Product Marketing, Brand, Analytics, AI, and Technology to ensure reliable execution, measurable outcomes, and personalized activation