Senior Manager, Marketing Automation & Analytics

LaSalle Network; New York (NY); Hybrid; USD 95,000 - 139,000; Full time

Benefits offered by this job

Stock ownership opportunities

Sabbatical program

Professional development stipend $1,00

Wellness stipend

401(k) match up to 6%

Flexible PTO

Volunteer days

Tuition reimbursement

Leadership coaching

Job summary

LaSalle Network is seeking a Senior Manager, Marketing Automation & Analytics to lead marketing technology strategy, automation, data governance, and performance reporting within a global financial services organization.

This hands-on, direct-hire role owns marketing platforms (HubSpot, Pardot), manages integrations with Salesforce, builds audience journeys and lead scoring, and develops dashboards and attribution models to drive growth. Hybrid NYC-based position.

Qualifications

• Bachelor's degree required.
• 8+ years of experience in marketing automation, marketing operations, or marketing technology.
• Advanced hands-on experience with HubSpot, Pardot, or comparable marketing automation platforms.
• Experience administering marketing platforms and integrating with Salesforce CRM.
• Strong knowledge of lead scoring, lifecycle marketing, segmentation, and marketing attribution.
• Experience with data visualization and reporting tools such as Power BI, Tableau, or Looker.
• Strong analytical, problem-solving, and project management skills.
• Ability to independently manage complex projects and collaborate with cross-functional stakeholders.

Responsibilities

• Own and optimize marketing automation platforms, including HubSpot, Pardot, and related technologies.
• Manage marketing technology integrations, platform administration, and system enhancements.
• Develop automated marketing programs, lead scoring models, audience segmentation, and customer journeys.
• Oversee marketing data quality, governance, and integration with Salesforce CRM.
• Build marketing performance dashboards, reporting frameworks, and attribution models.
• Analyze campaign performance, lead generation, and marketing funnel metrics to identify growth opportunities.
• Partner with marketing and cross-functional stakeholders to improve campaign execution and operational efficiency.
• Identify opportunities to streamline processes, enhance reporting, and maximize marketing technology investments.

Skills

HubSpot

Pardot

Marketing automation

Marketing operations

Lead scoring

Lifecycle marketing

Segmentation

Marketing attribution

Power BI

Tableau

Looker

Data visualization

Project management

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce CRM

Power BI

Tableau

Looker

Job description

A leading global financial services organization is seeking a Senior Manager, Marketing Automation & Analytics to drive marketing technology strategy, automation, data management, and performance reporting.

This is a highly visible, hands-on, direct-hire opportunity for an experienced marketing operations professional who thrives at the intersection of technology, data, and marketing strategy.

What's the job?

• Own and optimize marketing automation platforms, including HubSpot, Pardot, and related technologies
• Manage marketing technology integrations, platform administration, and system enhancements
• Develop automated marketing programs, lead scoring models, audience segmentation, and customer journeys
• Oversee marketing data quality, governance, and integration with Salesforce CRM
• Build marketing performance dashboards, reporting frameworks, and attribution models
• Analyze campaign performance, lead generation, and marketing funnel metrics to identify growth opportunities
• Partner with marketing and cross-functional stakeholders to improve campaign execution and operational efficiency
• Identify opportunities to streamline processes, enhance reporting, and maximize marketing technology investments

What's needed?

• Bachelor's degree required
• 8+ years of experience in marketing automation, marketing operations, or marketing technology
• Advanced hands-on experience with HubSpot, Pardot, or comparable marketing automation platforms
• Experience administering marketing platforms and integrating with Salesforce CRM
• Strong knowledge of lead scoring, lifecycle marketing, segmentation, and marketing attribution
• Experience with data visualization and reporting tools such as Power BI, Tableau, or Looker
• Strong analytical, problem-solving, and project management skills
• Ability to independently manage complex projects and collaborate with cross-functional stakeholders

Key Details

• Compensation: $94,556-$138,674 base salary + 15% target annual bonus
• Location: New York, NY (Flatiron District)
• Work Model: Hybrid (4 days onsite, 1 day remote)
• Benefits: Medical, dental, and vision insurance, with HSA contributions and wellness incentives
• Employment Type: Direct Hire
• Retirement: 401(k) with 100% company match up to 6% of salary
• Paid Time Off: Flexible, trust-based PTO and paid volunteer days
• Family Benefits: Paid parental leave, family caregiving leave, and adoption assistance
• Professional Development: Leadership coaching, mentorship, and tuition reimbursement
• Additional Perks: Stock ownership opportunities, a paid sabbatical program, and an annual $1,000 personal development and wellness stipend

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

All assignments are at-will and their duration is subject to change.