Marketing Automation Specialist V

Crystal Equation Corporation; Menlo Park (CA); On-site; USD 88,000 - 95,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision/life insurance

401K

Parental leave

Job summary

Crystal Equation Corporation is seeking a Marketing Automation Specialist V (Onsite) to join the Automation & Delivery team. You will drive last-mile campaign delivery by building personalized, scalable experiences across email, messaging, and web touchpoints, owning SFMC execution, journey building, and end-to-end delivery.

You will work across channels, deliver real-time content, dynamic data integrations, and ensure governance and QA across campaigns.

Qualifications

• 8+ years hands-on SFMC experience (Journey Builder, Automation Studio, Email Studio).
• Strong knowledge of Salesforce CRM and Salesforce Data Cloud.
• Experience with Movable Ink and SFMC scripting (AMPscript, SSJS).
• Familiar with leading cross-channel campaigns and data governance.

Responsibilities

• Build and optimize multi-step automation journeys in SFMC.
• Own dynamic content personalization across channels.
• Coordinate QA/testing across devices and platforms.
• Integrate real-time audience insights for campaigns.
• Collaborate with MarTech, Analytics, and Creative teams.

Skills

Attention to detail

Time management

Self-starter

Cross-functional collaboration

Tools

SFMC (Salesforce Marketing Cloud)

Salesforce CRM

Salesforce Data Cloud

SQL

AMPscript

SSJS

Movable Ink

Content Builder

Automation Studio

Journey Builder

Demandbase

6sense

HTML/CSS/JavaScript

Highspot

Job description

Marketing Automation Specialist V Onsite

Marketing Automation Specialist V Onsite Summary We\'re looking for a hands-on, detail-oriented Marketing Automation Specialist with 5-7 years of experience to join our Automation & Delivery team. In this role, you\'ll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You\'ll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution. You\'ll work across integrated channels-from email to messaging and splash/webinar pages-delivering real-time content, dynamic data integrations, and seamless user journeys. You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.

Responsibilities

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, Content Builder and ABM tools like Demandbase/6sense


• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS)


• Leverage knack for audience creation, logic setup, and governance across multiple channels


• Manage and deploy Splash pages for webinars, events, and landing page experiences


• Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms


• Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution


• Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments


• Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns


• Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery


• Ensure compliance with data governance, tagging standards, and campaign QA best practices

Requirements

• 8 plus years of hands-on experience in SFMC, with deep knowledge of Journey Builder, ABM tools like Demandbase, AMPscript, SQL, and cross-channel campaign execution


• Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization


• Proficiency with Knack, including logic structuring and audience governance


• Experience with Event tools like Splash or Rainfocus, Zoom, and dynamic content tools like Movable Ink and highspot


• Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms


• Familiarity with measurement and attribution platforms like Tableau


• Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment


• Self-starter mindset with a strong bias for execution and continuous optimization

Preferred Qualifications

• Experience with business messaging platforms like Business API, and integration of chat automation into broader marketing workflows


• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics


• Comfortable operating within a high-performing, fast-moving growth marketing team

Benefits

• Paid time off


• Medical/dental/vision/life insurance


• 401K


• Parental leave


• and more

Pay range is $64 - $69 per hour with full benefits available.

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

The promises we make

At Crystal Equation, we empower people and advance technology initiatives by building trust. Your recruiter will prep you for the interview, obtain feedback, guide you through any necessary paperwork and provide everything you need for a successful start. We will serve to empower you along the way and provide the path for your professional journey.

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