Marketing Operations Lead | Campaigns & Fan Experience

Bay FC; San Francisco (CA); On-site; USD 99,000 - 121,000; Full time

Job summary

Bay FC is seeking a highly organized Manager, Marketing Operations to build the operating system behind the Club’s Marketing organization. You will translate marketing priorities into coordinated action across Brand, Creative, Content, Digital, Growth, Ticketing, Partnerships, Community, Communications, Finance, Match Operations, Sporting, and external partners.

This role will oversee planning rhythms, the integrated marketing calendar, campaign workflows, cross-functional coordination, budget

Qualifications

• 4–6+ years of experience in marketing operations, integrated marketing, brand marketing, project or program management, or a related field.

Responsibilities

• Build and manage the integrated Marketing calendar across campaigns, matchdays, ticketing, content, digital, community, partnerships, communications, retail, cultural moments, and Club initiatives.
• Translate annual and quarterly priorities into operating plans, timelines, milestones, workstreams, owners, dependencies, and decision points.
• Lead the Marketing intake and prioritization process, balancing strategic priorities, resources, timing, and business impact.
• Provide leadership with visibility into competing priorities, investment, resource needs, risks, and opportunities.
• Establish forward-planning timelines that support stronger creative, campaigns, experiences, content, and fan communications.
• Build and manage plans for major campaigns and initiatives, including objectives, audiences, briefs, deliverables, owners, timelines, approvals, amplification, measurement, and next steps.
• Ensure teams understand how their work connects to the broader campaign and fan experience.
• Identify risks, dependencies, resource constraints, and unresolved decisions early, and drive them toward resolution.
• Establish launch-readiness processes for campaigns, events, matchdays, partnerships, and major Club moments.
• Help develop repeatable platforms, programs, and processes where appropriate.
• Serve as a central operating partner across Marketing, the broader Club, agencies, and external partners.
• Establish clear ways of working, including ownership, decision rights, handoffs, approvals, and communication expectations.
• Manage regular planning and operating rhythms, including weekly priorities, campaign reviews, leadership updates, forward planning, and post-program reviews.
• Facilitate meetings focused on decisions, accountability, dependencies, and next steps.
• Build trusted relationships and help teams navigate ambiguity, competing priorities, and changing business needs.
• Build the Marketing operating plan for matchday as Bay FC’s flagship live brand and fan experience.
• Coordinate timelines across match themes, campaigns, ticketing, fan communications, content, creative, merchandise, community, partnerships, Fan Fest, player storytelling, in-stadium experiences, and post-match engagement.
• Establish planning milestones and readiness checks to create a connected fan journey.
• Support select Club events, community activations, cultural programs, partner experiences, and other priority moments.
• Be available for select evenings, weekends, matches, and events as needed.
• Build and improve systems, templates, workflows, and operating practices that help Marketing work more effectively.
• Establish processes for briefs, intake, kickoffs, creative development, reviews, approvals, asset delivery, launches, and post-program learning.
• Improve the use of project-management, collaboration, planning, and marketing technology tools.
• Establish standards for campaign documentation, file organization, version control, approvals, and handoffs.
• Identify bottlenecks, duplicated effort, and unnecessary complexity, and develop practical solutions.
• Help establish consistent measurement and reporting across campaigns, matchdays, events, and programs.
• Create clear scorecards, dashboards, leadership updates, and post-program reviews that inform future planning and decision-making.

Skills

Marketing operations

Integrated marketing

Brand marketing

Project management

Program management

Job description

Bay FC is seeking a highly organized Manager, Marketing Operations to build the operating system behind the Club’s Marketing organization. You will translate marketing priorities into coordinated action across Brand, Creative, Content, Digital, Growth, Ticketing, Partnerships, Community, Communications, Finance, Match Operations, Sporting, and external partners.

This role will oversee planning rhythms, the integrated marketing calendar, campaign workflows, cross-functional coordination, budget