Marketing Automation Architect | Personalization & Lead Nurture
Collette Group
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Benefits offered by this job
Job summary
Collette, a leading travel tour operator headquartered in Pawtucket, RI, seeks a Marketing Automation Manager to lead design, development, and optimization of customer journeys across our marketing stack. This hybrid role collaborates with digital strategy and technology partners to deliver scalable experiences for leads, travelers, and travel advisors.
You will translate business needs into automation requirements, manage audience definitions, and ensure governance, deliverability, and
Qualifications
- 5+ years in marketing automation or lifecycle marketing
- Experience designing and optimizing customer journeys
- Strong ability to document requirements and partner with tech teams
Responsibilities
- Design, build, test, and optimize marketing automation journeys
- Coordinate with CDP, integrations, and analytics teams
- Develop scalable journeys for leads, travelers, and partners
- Define acceptance criteria and monitor deliverability and performance
- Create journey maps and SOPs for implementation
Skills
Education
Tools
Job description
Collette, a leading travel tour operator headquartered in Pawtucket, RI, seeks a Marketing Automation Manager to lead design, development, and optimization of customer journeys across our marketing stack. This hybrid role collaborates with digital strategy and technology partners to deliver scalable experiences for leads, travelers, and travel advisors.
You will translate business needs into automation requirements, manage audience definitions, and ensure governance, deliverability, and
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