Marketing Automation Lead - Customer Journeys

COLLETTE TRAVEL SERVICE INC; Pawtucket (RI); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health & Wellness: Medical, Dental, &

Time Off: Generous PTO & holidays

Volunteer Time

Financial Security: 401(k) match

Family Support: Parental & bereavement

Travel discounts

Job summary

Collette Travel Service Inc. is seeking a Marketing Automation Manager in Pawtucket, RI, a hybrid role anchored at our headquarters.

The position emphasizes designing and optimizing customer journeys, workflows, and communications across marketing channels, with a focus on scalability, governance, and measurable impact. The role requires 5+ years in marketing automation or related fields, strong collaboration with cross-functional teams, and familiarity with CRM/CDP concepts.

Qualifications

• 5+ years of experience in marketing automation, marketing technology, CDP, lifecycle marketing, or related field.
• Strong ability to translate business needs into scalable journeys, rules, and measurements.
• Familiarity with data governance, consent, and integration concepts is preferred.

Responsibilities

• Design, build, test, document, and optimize marketing automation journeys.
• Translate strategies into platform requirements, audience definitions, and rules.
• Support automation across customer, advisor, and partner lifecycles with scalability in mind.
• Develop scalable lead, customer, and relationship-based journeys.
• Lead journey-mapping sessions to identify needs and automation opportunities.
• Define acceptance criteria and monitor for duplicate communications and data issues.

Skills

Marketing automation

Customer journey management

Analytics

Stakeholder management

HTML/CSS basics

Tools

HubSpot

Job description

Collette Travel Service Inc. is seeking a Marketing Automation Manager in Pawtucket, RI, a hybrid role anchored at our headquarters.

The position emphasizes designing and optimizing customer journeys, workflows, and communications across marketing channels, with a focus on scalability, governance, and measurable impact. The role requires 5+ years in marketing automation or related fields, strong collaboration with cross-functional teams, and familiarity with CRM/CDP concepts.