Marketing Automation Lead — Hybrid Role with Equity

Neighborly Company; Irving (TX); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Equity and bonus opportunities

Hybrid work model

Job summary

Neighborly in the United States seeks a Marketing Operations Manager to lead a technical marketing operations team and drive data-driven campaigns across Braze, Salesforce Marketing Cloud, Iterable, and more.

You will own QA, deliverability, lifecycle strategy, and collaboration with Data, Product, Analytics, Engineering, and Legal to scale performance while maintaining regulatory compliance.

Qualifications

• 5+ years of experience in marketing automation or related digital marketing roles.
• Hands-on experience building, QA’ing, deploying, or troubleshooting campaigns in major platforms.
• Strong knowledge of email and SMS campaign execution, personalization, testing, and deployment readiness.
• Technical fluency with HTML, CSS, Liquid or similar scripting for dynamic content.

Responsibilities

• Lead and coach a technical marketing operations team with workload prioritization and capacity planning.
• Ensure accurate delivery of email and SMS campaigns, including audience segmentation, testing, QA and deployment.
• Establish campaign build standards, automation, templates, and scalable operating frameworks.
• Collaborate with Data, Product, Analytics, Engineering, and Legal to align requirements and mitigate launch risks.
• Maintain compliance with CAN-SPAM, TCPA, CCPA and consent management; optimize deliverability and data governance.
• Own escalation for technical issues, drive root-cause analysis and ongoing performance improvements.

Skills

Marketing automation

CRM

Lifecycle marketing

Email/SMS operations

Campaign production

Technical marketing ops

Data-driven

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Salesforce Marketing Cloud

Iterable

Responsys

Eloqua

HubSpot

Broadly

Job description

Neighborly in the United States seeks a Marketing Operations Manager to lead a technical marketing operations team and drive data-driven campaigns across Braze, Salesforce Marketing Cloud, Iterable, and more.

You will own QA, deliverability, lifecycle strategy, and collaboration with Data, Product, Analytics, Engineering, and Legal to scale performance while maintaining regulatory compliance.